Where to Recruit Marketing Managers on the West Coast

Last week, we covered jobs that weren't tech related in the Silicon Valley. Our Hiring Scale showed that, of the 10 most in-demand jobs outside of IT related positions, Marketing Managers are likely to be the hardest to fill. The San Francisco metro area scored a 94 on our Hiring Scale and the San Jose area scored a 90. A score of 99 would depict the hardest-to-fill situation. With these 2 cities coming pretty close to a 99, we thought it would be helpful to look at some places West Coast Recruiters may have better luck looking for marketing talent.

Hiring Scale Map for Marketing Managers

Hiring Scale Map for Marketing Managers
Source: WANTED Analytics

Based on the above map of Hiring Scales, you can see that it's likely to be very difficult in most locations. The best locations across the US include:

  1. Eugene-Springfield, OR
  2. Spartanburg, SC
  3. Norwich-New London, CT
  4. Altoona, PA
  5. Hickory-Lenoir-Morganton, NC
The above locations are experiencing lower hiring demand, yet still have larger talent pools to source from. Recruiters in these cities will likely see less competition and are likely to fill jobs faster. For example, the average duration of a job ad in Eugene, Oregon is 32 days - or about 4.5 weeks. Employers in the Silicon Valley currently leave jobs online for an average of 6 weeks - 1.5 weeks longer than Eugene. Imagine if you were able to reduce the posting periods of job ads (and possibly the entire time-to-fill) by more than 1 week!

Hiring Scale for Marketers in Eugene, OR

Hiring Scale for Marketers in Eugene, OR
Source: WANTED Analytics

Of course, recruiting from these more eastern locations might require relocating a new employee. We understand that this isn't always feasible for all jobs. While this is something that Recruiters and hiring managers should discuss as a part of their strategy for finding the best possible candidates in the shortest possible time, you may need local areas to source from. So, we also wanted to provide you with some nearby locations where conditions may be more favorable for recruiting Marketers.

Here are the 5 metro areas within 200 miles of the Silicon Valley with the best conditions for sourcing marketing professionals:

  1. Fresno, CA
  2. Sacramento, CA
  3. Modesto, CA
  4. Stockton, CA
  5. Vallejo, CA
These areas may not provide great recruiting conditions, but they are likely to be better than in the Silicon Valley. For example, Fresno, CA scores a 73 on our Hiring Scale. It's not necessarily considered "easy" with that score, but Recruiters here are likely to fill jobs faster and easier than in San Francisco or San Jose.

Hiring Scale for Marketers in Fresno, CA

Hiring Scale for Marketers in Fresno, CA
Source: WANTED Analytics

Are you recruiting for Marketing Managers? Find out if they will be hard-to-fill in your local area before you even start sourcing candidates with a free trial of WANTED Analytics!

Already an Analytics user? Log in here for a prepopulated search. Add the location and any other skill requirements and generate a Talent Sourcing Report. Or just upload a job req on the New Search tab for customized results!