Business Insider recently shared graphs showing the way that market share in the mobile phone industry has changed and how entry points are being blocked by the big developers. Considering the shifting mobile phone consumer demand and that mobile skills are soaring in demand, we wondered which particular phone skill is most commonly required.
In April 2013, over 46,900 job ads appeared online that required Android, Blackberry, Windows phone, and/or iPhone skills. This is actually a 19% increase when compared to April 2012. Android skills were the most commonly required with about 29,000 listings, 41% more than last April. This may demonstrate that not only is Android's consumer demand and market share increasing, but also that employers are looking for ways to develop products specifically for this operating system.
Hiring Demand for Android, Blackberry, iPhone, and Windows Phone Skills
Most In-Demand Occupations
|Windows Phone Skills
||Apple iPhone Skills
It's to be expected that tech jobs require these skills for programming, software development, testing, and troubleshooting, but how do the non-technical occupations use smartphone knowledge? Job ads for Marketing Managers require candidates to market and manage mobile product lines and improve customer engagement through smartphones and mobile devices. Sales responsibilities include selling online advertising on iPhone applications, custom applications for iPhones and Androids, services to companies to build mobile friendly websites that will appear on certain smartphones, and selling the actual product to the consumer. Administrative duties include handling Blackberry setups and contacts, acting as a liaison for remote access, and responding to Blackberry or iPhone emails and voice mails. Many job ads also requested that candidates simply be familiar with these tools.
Of these smartphones, Windows phone skills are likely to be the most difficult to recruit, scoring a 77 on our Hiring Scale (out of a possible 99, with 99 indicating hard-to-fill.) Considering that Windows phones were made available to the public in 2010, it's understandable that there may not be enough available candidates with this experience. According to our Hiring Scale, the best recruiting conditions can be found in Boulder, CO. Even though this metro area has the lowest score, conditions in this city are still likely to be relatively difficult, scoring a 50.
Hiring Scale for Windows Phone Skills
Are you looking for candidates with smartphone or mobile skills? Sign up for a free trial of WANTED Analytics to view sources of potential candidates that fit your requirements.
Already an Analytics user? Log in and copy and paste your job ad into the Search Wizard. Then, select 'Generate Report' for a comprehensive overview of hiring demand for your job ad.