Easiest Places to Source Social Media Skills

Yesterday, we posted that hiring demand for social media skills reached an all time high in January. With increased demand, many Recruiters struggle to find qualified talent with this skill set. So, we thought we'd provide some of the places with the largest talent pools and are currently the best markets to source social media skills in. We looked at hiring conditions for the 4 of the fields with high demand for social media skills: Marketing, Public Relations, Recruiting, and Sales.

As you can see by the below Hiring Scale™ snapshots, each national average for each occupation will experience varying degrees of difficulty. This depends on the hiring demand for those jobs and the talent supply of qualified potential candidates in the workforce. In these locations, Recruiters are likely to see more candidates per job opening, less competition with other employers, a shorter time-to-fill for open jobs, and a lower cost-per-hire. Recruiters that have hard-to-fill social media job openings (or are sourcing for several jobs) may find it beneficial to post ads and source candidates in these cities to expand their talent pools.

Consequently if you have social media skills and are looking to find work, these are likely to be the hardest places for you to find a job. Since there is lower hiring demand and a higher talent supply, you are likely to compete with more candidates for fewer jobs in these cities.

Best Places to Source Marketers with Social Media Skills:

  1. Santa Cruz, California
  2. Memphis, Tennessee
  3. Kingsport-Bristol, Tennessee
  4. Riverside-San Bernardino, Californa
  5. Knoxville, Tennessee

Hiring Scale for Marketing Managers with Social Media Skills in Santa Cruz, California (Easiest-to-Fill Location)

Hiring Scale for Marketers with Social Media Skills
Source: WANTED Analytics

Best Places to Source Public Relations Managers with Social Media Skills:

  1. Jackson, Mississippi
  2. Lincoln, Nebraska
  3. Sarasota, Florida
  4. Honolulu, Hawaii
  5. Austin, Texas

Hiring Scale for PR Managers with Social Media Skills in Jackson, Mississippi (Easiest-to-Fill Location)

Hiring Scale for Public Relations Managers with Social Media Skills
Source: WANTED Analytics

Best Places to Source Recruiters with Social Media Skills:

  1. Indianapolis, Indiana
  2. Milwaukee, Wisconsin
  3. Atlanta, Georgia
  4. Phoenix, Arizona
  5. Portland, Maine

Hiring Scale for Recruiters with Social Media Skills in Indianapolis, Indiana (Easiest-to-Fill Location)

Hiring Scale for Recruiters with Social Media Skills
Source: WANTED Analytics

Best Places to Source Sales Managers with Social Media Skills:

  1. Memphis, Tennessee
  2. Detroit, Michigan
  3. Columbia, South Carolina
  4. Springfield, Missouri
  5. Phoenix, Arizona

Hiring Scale for Sales Managers with Social Media Skills in Memphis, Tennessee (Easiest-to-Fill Location)

Hiring Scale for Sales Managers with Social Media Skills
Source: WANTED Analytics

What other jobs openings do you have in your company that require social media skills and experience? Try the new online Hiring Scale to see how hard-to-fill the job will be in your area, average salary ranges, and who you are competing with for talent.