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Best Cities in the US to Recruit Web Developers

By Abby Lombardi on March 12, 2013 in Computer/Math/IT.

We've reported that Web Developers are hard-to-fill jobs, and hiring demand is still growing. Today, we wanted to give you a competitive advantage to find candidates faster and easier. Below, we give you the 10 cities with the best conditions for finding this talent. If you're experiencing challenges with filling Web Developer jobs, try sourcing from one of these locations – you're likely to see less competition from other employers and more candidates.

Hiring Scale for Web Developers in Major US Metro Areas

Hiring Scale Heat Map for Web Developers in the US

Source: WANTED Analytics

As you can see from the above heat map, there aren't too many places that will find Web Developers "easy" to fill. Most locations are shaded red, denoting difficult-to-fill locations, and only a few areas are orange. Here are the 10 metropolitan areas that currently have the best conditions for recruiting Web Developers:

  1. South Bend-Mishawaka, IN
  2. Fayetteville-Springdale-Rogers, AR
  3. Scranton-Wilkes-Barre, PA
  4. Santa Cruz-Watsonville, CA
  5. Montgomery, AL
  6. El Paso, TX
  7. Lakeland-Winter Haven, FL
  8. Santa Rosa-Petaluma, CA
  9. Toledo, OH
  10. Bakersfield-Delano, CA

On average across the US, Web Developer jobs score a 92 on our Hiring Scale out of a possible 99 (with 99 representing the hardest-to-recruit conditions.) The South Bend, IN metro area scores the lowest in the US, with a 67. This doesn't necessarily mean that conditions will be easy here since 67 is still a moderately difficult score, but they are likely to see the best conditions associated with sourcing potential candidates. There are only 9 jobs for Web Developers currently being advertised in this metro area. Recruiters are likely to see less competition from other employers to attract candidates. In addition, the average posting period in South Bend for a Web Developer job ad is about 5.5 weeks, compared to the national average of 6 weeks.

Hiring Scale for Web Developers in South Bend, IN

Hiring Scale for Web Developers in South Bend, IN

Source: WANTED Analytics

By sourcing potential candidates from the above 10 locations, Recruiters may have to relocate new employees. However, they may be able to recruit better candidates and fill jobs faster.

Are you recruiting for Web Developers? What are current conditions like for sourcing these in-demand professionals? Find out with a free trial of WANTED Analytics!

Already an Analytics user? Log in here – we've already selected the occupation code for you. Just add your location, skills, or certification requirements and generate a Talent Sourcing Report to share with your HR partners and hiring managers.

Tech Demands for Canada

By Abby Lombardi on January 21, 2013 in Computer/Math/IT.

IT professionals are in high demand in the US. Today, we thought it would be interesting to look at demand for IT jobs in Canada. Are employers in Canada looking for as many computer programmers and other specialists as employers in the US? In December, there were just over 16,000 online job listing for IT related occupations. This is slightly higher than was seen in December 2011, up about 1%. In December, 82% of the job ads were posted online by employers, whereas staffing firms represented about 18% of the hiring demand.

Hiring Demand for IT Jobs in Canada – 4 Year Hiring History

Hiring Demand for IT Jobs in Canada

Source: WANTED Analytics

Within IT, the most in-demand occupations are computer programmers and interactive media developers, followed by information systems analysts and consultants, web designers and developers, computer network technicians, and user support technicians. The unique job titles that are commonly advertised include:

  1. Project Manager
  2. Software Developer
  3. Web Developer
  4. Business Analyst
  5. Programmer Analyst
  6. Java Developer
  7. Senior Project Manager
  8. Quality Assurance Analyst
  9. Network Administrator
  10. Business Systems Analyst

The cities with the most jobs posted online during December were Toronto, Montreal, Vancouver, Calgary, and Ottawa-Hull.

Are you sourcing for IT professionals in Canada? Find out how in-demand they are in your local province or city with a free trial of WANTED Analytics!

Already an Analytics user in Canada? Log in and search for any NOC that you are hiring for. Don't forget that you can also generate a Talent Sourcing Report to share with HR teams and partners!

Skills and Certifications in Demand for New York City

By Abby Lombardi on December 10, 2012 in Hiring Demand Indicators.

New York City still ranks with the highest volume of job ads of any metropolitan area in November. There were more than 274,000 job ads available online for the New York-Northern New Jersey-Long Island area, up 4% from November of 2011. We thought it would be interesting to look at the jobs, skills, and certifications that are most commonly advertised in the New York area.

Hiring Demand in New York City – 4 Year Hiring Trend

Hiring Demand in New York City

Source: WANTED Analytics

The 10 occupations with the most job ads, below, range from IT to healthcare to administrative to retail and others. Web Developers were the most commonly advertised occupation, growing 7% compared to November of last year. Other IT jobs that made this list were Computer Systems Analysts and Software Engineers. Registered Nurses saw the highest year-over-year increase of the below 10 jobs, up 27% compared to the same month time period in 2011.

10 most in-demand occupations in New York City

Source: WANTED Analytics

Do the most commonly advertised skills and certifications match these occupations? We expected to see technical skills, like programming languages, as the most in-demand since there were 3 IT related occupations on the above list. However, many of the skills are general that could be required across all jobs. In fact, the only technical or programming related skill that made this list for the New York metro area was Structured Query Language, or SQL.

20 most commonly advertised skills in New York metro job ads:

  1. Oral and written communication skills
  2. Detail oriented
  3. Microsoft Office
  4. Problem solving
  5. Self-starting/self-motivated
  6. Microsoft PowerPoint
  7. Project management
  8. Organizational skills
  9. Work independently
  10. Analytical skills
  11. Sales experience
  12. Business development
  13. Time management
  14. Strong interpersonal skills
  15. Customer service oriented
  16. Product development/management
  17. Structured query language (SQL)
  18. Troubleshooting
  19. Risk management
  20. Microsoft Word

Below are 10 of the most commonly required certifications and licenses for jobs located in the New York metro area. Many of these are healthcare certifications.

  1. Certified Registered Nurse (RN)
  2. Certified Public Accountant (CPA)
  3. Certification in Cardiopulmonary Resuscitation (CPR)
  4. Basic Life Support (BLS)
  5. FINRA Series 7
  6. First aid certification
  7. Commercial driver's license (CDL)
  8. Advanced Cardiac Life Support (ACLS)
  9. Project Management Professional (PMP)
  10. Licensed Practical Nurse (LPN)

What jobs are you hiring for in the New York metro area? Find out how hard to fill they will be, where you can find candidates, and who you are competing with to attract that talent with a free trial of WANTED Analytics.

Already an Analytics user? Log in and copy/paste your open job reqs into the Search Wizard for hiring demand and talent supply data. Don't forget to generate a Talent Sourcing Report to have data-backed discussions with hiring managers to develop an effective strategy for attracting top talent.

Hiring Web Developers May Put You in the Red

By Abby Lombardi on November 27, 2012 in Computer/Math/IT.

Web Developers remain one of the most in-demand technology jobs in the United States. In October, it was the second most frequently advertised with more than 93,000 available ads. This is a 10% increase over October of last year and open jobs are seen across most industries. With demand reaching and remaining at high levels for most of 2012, recruiting conditions are getting more and more difficult. Our Hiring Scale shows that demand is quickly approaching the available talent supply, meaning that employers could be facing a talent shortage in the future. The map of Hiring Scales for this occupation across the US shows that most cities are red, or hard-to-fill locations.

Hiring Scale for Web Developer Jobs Across the US

Hiring Scales for Recruiting Web Developers across the US

Source: WANTED Analytics

Some of the locations where Recruiters are likely to see the most difficulties are New York, Atlanta, and San Jose. New York and San Jose, part of the Silicon Alley and Silicon Valley, often lead the US in hiring demand. The number of ads for Web Developers has grown about 10% year-over-year in New York, which is similar to national hiring trends. However, demand in San Jose and Atlanta grew faster than the national average, both up 15% in October compared to last year.

Hiring Scale for Web Developers in New York

Hiring Scale for Web Developers in New York

Source: WANTED Analytics

Some of the locations with the least difficult conditions are Hagerstown (Maryland), Salem (Oregon), Warner Robbins (Georgia), Medford (Oregon), and Pensacola (Florida). In these locations, there is less demand from other employers. In fact, in all 5 of these cities, there are fewer than 10 job ads for Web Developers currently online. This means that Recruiters are likely to see less competition to attract potential candidates. Jobs in these cities also remain online for shorter periods of time. For example, in Salem, Oregon, ads for Web Developers average about 3 weeks. The national average duration of a Web Developer job ad is 5.5 weeks, 2.5 weeks longer than in Salem. Based on the below Hiring Scale, Recruiters in Salem may not necessarily find Web Developer jobs easy, but it is likely to be less difficult overall than across the US.

Hiring Scale for Web Developer Jobs in Salem, Oregon

Hiring Scale for Web Developer jobs in Salem, Oregon

Source: WANTED Analytics

If you are recruiting in one of the hardest-to-fill cities, sourcing candidates from Hagerstown, Salem, Warner Robbins, or any of the "easier" locations may help you fill jobs faster. Although you would have to consider relocating a candidate or the job, you may find more qualified candidates, less competition, and ultimately fill the job quicker.

Find out what recruiting conditions are like in your city and see who potential, qualified candidates are with a free trial of WANTED Analytics! Sign up today!

Analytics users: Log in and search for the "Web Developer" occupation, or upload a job req into the Search Wizard. Download a Talent Sourcing Report and share hiring trend data with hiring managers.

E-Commerce Hiring Not in the Express Lane

By Abby Lombardi on August 21, 2012 in Computer/Math/IT, Occupations.

Many companies are building out websites, offering online market places, and creating customized retail platforms accessible by computers, tablets, and mobile phones. This means one thing: e-commerce hiring. During July, more than 25,000 job ads were available that called for professionals with e-commerce skills and experience in the United States. This represents a 31% year-over-year compared to July of 2011 and more than 50% from 2 years ago.

Hiring Demand for E-Commerce Skills – 4 Year Hiring Trend

Hiring Demand for E-Commerce Skills

Source: WANTED Analytics

E-commerce skills are most commonly required in technical, marketing, and analyst occupations. This makes sense since IT professionals are needed to build and implement e-commerce platforms, marketers are responsible for directing web traffic, and analysts are often hired to help consult a company through the process. Some of the most commonly advertised job titles requiring an e-commerce background are:

  • Java Developer
  • Web Developer
  • Project Manager
  • Business Analyst
  • Software Engineer
  • .NET Developer
  • Web Designer
  • Marketing Director

Below are the 10 most commonly required skills in e-commerce jobs. Considering that many of the e-commerce related jobs are technical in nature, it's not surprising that many of the below skills are computer and programming related.

  1. Customer relationship management (CRM)
  2. System Development Lifecycle (SDLC)
  3. Management consulting
  4. Application management
  5. Oracle E-Business Suite
  6. Project management
  7. Adobe LifeCycle ES
  8. Microsoft PowerPoint
  9. Oracle Java
  10. Business development

With increasing demand for these skills and a relatively limited supply of potential qualified candidates, our Hiring Scale™ confirms that Recruiters will find these jobs difficult to fill. Across the United States, Recruiters spend an average of 6 weeks advertising jobs and sourcing candidates for these positions. In comparison, Boulder, CO and Albany, NY are currently experiencing some of the most challenging overall recruiting conditions. Competition among employers to attract talent  has increased, yet the number of professionals entering the workforce with the desired skills hasn't grown at the same rate. In Boulder and Albany, the average posting period is 8 weeks, meaning it is likely to take 2 weeks longer to fill e-commerce positions than the US average.

Heat Map of Hiring Scales for E-Commerce Skills

Heat map of Hiring Scales for E-Commerce Skills

Source: WANTED Analytics

The below heat map of Hiring Scales depicts the best and worst places to recruit this talent. Some of the best places to source this talent, shown in green above, are Charleston (WV), Scranton (PA), and De Moines (IA).

Are you recruiting for e-commerce professionals? See how conditions compare in your location area with the free online Hiring Scale. Just tell us where the job is located and the job title or specific required skills and we'll show you how hard-to-fill the job is, average salary data, your competition for talent, and where to find candidates.

Already an Analytics user? Log in and search for "e-commerce" in the keyword filter. Add any other filters, including skills, location, or occupation.

3 Things to Consider When Recruiting a Web Developer

By Abby Lombardi on June 21, 2012 in Computer/Math/IT.

We've often shared with you that hiring demand for Web Developers is growing and Recruiters can probably attest to this. So it probably wouldn't surprise you that the number of job ads for this occupation increased 9% in May. But, we wanted to take a deeper look at hiring for Web Developers and see if we could find 3 things that might surprise you (and hiring managers) about demand for this tech talent.

1. The hardest place to recruit Web Developers is not in the Silicon Valley

Many people may assume that the Silicon Valley has the highest demand for tech talent and will find these openings harder to fill. However, the city with the most job ads for Web Developers is New York City. In fact, if you added the number of job ads for Web Developers in San Francisco and San Jose, it still wouldn't equal the volume seen in New York City in May.

In addition, you may be surprised that several cities will find it harder to recruit Web Developers than in the Silicon Valley area. Although it may be difficult there, there are other cities currently experiencing more difficult conditions. For example, Washington, DC is currently experiencing one of the longest average posting periods in the US. In the DC metro area, job ads remain online for 44 days – more than 6 weeks. In comparison, job ads in San Francisco average 5.2 weeks and San Jose's average is 5.5 weeks.

Hiring Scale for Web Developers in Washington, DC

Hiring Scale for Web Developers in Washington, DC

Source: WANTED Analytics

2. Job titles you should add to your candidate searches

Web Developers go by many different names. Below are the 10 job titles most commonly used in online job ads. If you are only searching for "Web Developer" it's likely that you are missing a lot of candidates, since it isn't even the most commonly used title. By including these job titles when searching for resumes or on social media, you will uncover candidates that you may not have found otherwise.

  1. Java Developer
  2. Web Developer
  3. .NET Developer
  4. Sharepoint Developer
  5. Software Developer
  6. Web Designer
  7. Web Application Developer
  8. Coldfusion Developer
  9. User Interface Developer
  10. C# .NET Developer

3. Best cities to source Web Developers faster and easier

Just as our Hiring Scale can show us how difficult it is likely to be to source this talent in your city, it can also show the alternative locations where this job is likely to be the easiest to recruit. Currently, the 3 cities with the best conditions for sourcing Web Developers are:

  1. Hagerstown, Maryland
  2. Salem, Oregon
  3. Carson City, Nevada

In these areas, there are fewer employers hiring, meaning there is less competition in the local talent supply. Recruiters are likely to spend less time collecting applications and sourcing potential candidates. For example, a job ad for a Web Developer in Salem, Oregon stays online for just 22 days – or a little over 3 weeks. This is half the time spent in Washington, DC (6 weeks, as mentioned above.)  By targeting job ads to attract candidates in these cities, Recruiters may be able to fill jobs faster and easier if relocation is an option.

What are some other emerging trends in recruiting for Web Developers? Sign up for a free trial of WANTED Analytics to find out about salary ranges, where you can find candidates, commonly required skills, and who you are competing with for talent!

Hiring Trends Up in Los Angeles Metro Area

By Abby Lombardi on June 15, 2012 in Hiring Demand Indicators.

We've noticed that online job ads for Los Angeles has been trending up recently. So, we wanted to take a deeper look at which jobs are most in demand and if Recruiters are likely to find it difficult to source candidates in this area. In May, more than 186,000 job ads were posted online and represented a 9% year-over-year increase compared to May of 2011. In addition, this represents a new 4-year high in demand for this metro area.

Hiring Demand for in Los Angeles – 4 Year Hiring Trend

Hiring Demand in Los Angeles

Source: WANTED Analytics

The occupations with the most job ads in Los Angeles during May are below. Registered Nurses saw the most job ads, followed by Web Developers and Retail Salespersons. Of the below 10 positions, 7 experienced year over year increases in hiring demand. However, Web Developers, Retail Salespersons, and Computer Systems Analysts saw declining volumes of job ads when compared to May of 2011.

Occupations with Most Online Job Ads in Los Angeles – May 2012 vs. May 2011

Occupations with most job ads in Los Angeles in May

Source: WANTED Analytics

In addition, we looked at the tools, technologies, and certifications that are most commonly required in online ads for jobs located in Los Angeles. Since Registered Nurses were the most demanded occupation in Los Angeles last month, it's not too surprising that 4 out of 5 of the certifications listed below are healthcare related.

5 Skills in Demand In Los Angeles 5 Certifications in Demand in Los Angeles
  • Microsoft Office
  • Microsoft PowerPoint
  • Project management
  • Time management
  • Business development
  • Certified Registered Nurse (RN)
  • Basic Life Support
  • Certified Public Accountant
  • Certification in Cardiopulmonary Resuscitation
  • Advanced Cardiac Life Support

The level of difficulty to source candidates in this area will vary widely depending on the occupation's demand and talent supply in the local area. Not too surprisingly, our Hiring Scale™ shows that the harder to fill jobs in Los Angeles are technology and healthcare related. Both of these fields are in high demand across the US and are difficult to recruit nationwide. In Los Angeles, Software Engineers and Web Developers are likely to be harder to fill than most other occupations. Currently there aren't enough candidates in the local talent pool to meet the demand, meaning there is likely to be heavy competition among employers and a longer time-to-fill. In fact, the average posting period for these 2 occupations is about 6 weeks. Among the jobs with shorter posting periods are Executive Secretaries and Administrative Assistants, which job ads remain online for an average of 34 days – or just less than 5 weeks.

Hiring Scale for Web Developers in Los Angeles

Hiring Scale for Web Developers in Los Angeles

Source: WANTED Analytics

Hiring Scale for Executive Secretaries and Administrative Assistants in Los Angeles

Hiring Scale for Executive Secretaries in Los Angeles

Source: WANTED Analytics

Is it easier or harder to fill these jobs in your city than in Los Angeles? Find out with the free, online Hiring Scale! Just tell us where the job is located and which position you are hiring for, and we'll show you a Hiring Scale snapshot for your area, average salary information, and who you are competing with to attract talent.

The Great Search for Talent – Hiring for SEO Skills Reaches New Highs

By Abby Lombardi on May 1, 2012 in Occupations.

Since launching our Skills in Demand feature, we noticed that search engine optimization (SEO) has been appearing as a commonly required skill for many different occupations. We wanted to take a deeper look into what jobs require this, what other skills candidates need, and how hard-to-fill these positions are likely to be.

During March 2012, more than 3,800 jobs were advertised online that required SEO skills, a 24% increase compared to March of 2011. This also marks a new all-time high in demand. The five metropolitan areas with the highest volume of job ads for search engine optimization skills were New York, Los Angeles, San Francisco, Chicago, and Boston.

Hiring Demand for SEO Skills – 4 Year Hiring Trend

Hiring Demand for SEO Skills

Source: WANTED Analytics

These skills are most commonly required for technical and marketing related occupations. However, sales and creative occupations can often include this skill in their job ads. The most commonly advertised job titles that require these skills are listed below. These skills are becoming so important to companies, that they are hiring professionals for full-time SEO specific jobs.

  1. Web Developer
  2. Marketing Manager (or Specialist or Director)
  3. Online Marketing Manager
  4. Media Sales Consultant
  5. Web Designer
  6. Sales Representative
  7. SEO Specialist
  8. Front End Web Developer
  9. Search Engine Marketing Manager
  10. Digital Marketing Manager
  11. SEO Manager
  12. Copywriter
  13. Online Marketing Manager
  14. Interactive Marketing Manager
  15. Web Presence Engineer

In addition to search engine optimization, job ads often require potential candidates to have knowledge or experience of additional skills, including:

  1. HTML
  2. Cascading Style Sheets (CSS)
  3. JavaScript
  4. Adobe Photoshop
  5. Web Analytics
  6. Google Analytics
  7. Microsoft Office
  8. Structured query language (SQL)
  9. Hypertext Preprocessor (PHP)
  10. jQuery

Nationwide, companies sourcing candidates with SEO skill sets are likely to find them hard-to-recruit, with varying degrees of difficulty in each location depending on the available talent supply. The Hiring Scale™ shows that employers in San Francisco are currently experiencing more difficulties than average when recruiting candidates with these skills. Hiring demand in this area remain among the highest in the United States, while the local talent pool of qualified professionals does not meet the needs of employers. Recruiters in this area are likely to compete heavily to attract talent and experience a longer time-to-fill than many other areas across the United States.

Hiring Scale for SEO Skills in San Francisco, CA (Hard-to-Fill Location)

Hiring Scale for SEO Skills in San Francisco

Source: WANTED Analytics

The Hiring Scale also shows that the best places to recruit SEO skills are currently Dayton (Ohio), Ogden (Utah), and Springfield (Massachusetts). These areas are likely to fill job openings faster than the rest of the United States. Job ads in these areas are posted for an average of about 4.5 weeks, more than a week shorter than in San Francisco.

Are you recruiting for SEO professionals? Try our free online Hiring Scale™ to see how conditions compare in your area. Just tell us the location the job is located and we'll show you a Hiring Scale, average salary information, and who you are competing with for talent!

Do You Require These Hot Skills in Job Ads for Web Developers?

By Abby Lombardi on March 27, 2012 in Computer/Math/IT.

Web developers have been one of the occupations with the fastest growth in hiring demand over the past year. Now at higher levels than before the recession hit, Recruiters are facing difficulties in filling these jobs due to a difference in supply and demand. The hiring demand is higher than the talent supply. So, we thought we would take a look at hiring demand and the tools, technologies, and certifications most often required of candidates.

During February, Recruiters posted more than 38,000 job ads for Web Developers, a 28% increase compared to February 2011. This is also an increase of 68% versus February 2010, 110% from 2009 and 31% compared to 2008.

Hiring Demand for Web Developers – 4 Year Hiring Trend

Hiring Demand for Web Developers

Source: WANTED Analytics

Part of the difficulty involved in hiring is that many employers are currently sourcing for multiple positions at the same time. For example, the 5 employers with the highest volume of job ads each have over 200 unique Web Developer positions open. They will not only be competing against the 10,000 employers currently sourcing for these openings, but will also compete against themselves to find enough candidates for each opening. Metropolitan areas with higher demand, like New York, Washington (DC), Chicago, Atlanta, San Francisco, and Seattle, will see more difficult conditions. According to our Hiring Scale™, the volume of job ads in these areas is close to out-numbering the number of qualified Web Developers in these areas.

Hiring Scale for Web Developers in Washington, DC (Hard-to-Fill Location)

Hiring Scale for Web Developers in Washington, DC

Source: WANTED Analytics

What skills are most commonly required for these positions? The tools and technologies that Recruiters most often want candidates to have knowledge and experience with are:

  1. Java
  2. JavaScript
  3. HTML
  4. SQL
  5. CSS
  6. XML
  7. AJAX
  8. ASP
  9. .NET
  10. jQuery

The certifications most required of these candidates are:

  1. IBM Rational Unified Process (RUP) certification
  2. Microsoft Certified Technology Specialist (MCTS)
  3. Microsoft Certified Professional Developer (MCPD)
  4. Microsoft Certified Professional (MCP)
  5. CSS2 certification
  6. Microsoft Certified IT Professional  (MCITP)
  7. Apple Certified Pro – Final Cut Pro
  8. Sun Certified Java Programmer
  9. Certified Technology Specialist (CTS-G)
  10. Microsoft Certified Systems Engineer (MCSE)

Are you recruiting for Web Developers? What other skills and certifications are commonly required in job ads? Sign up for a free trial of WANTED Analytics to see how hard-to-fill these jobs are in your area, where to find hidden candidate pools, average salary information, and what your competition is hiring for!

Hiring for Social Media Skills Begins 2012 at New Highs

By Abby Lombardi on February 16, 2012 in Advertising/Marketing, Occupations.

Now that we are more than halfway through February, we thought we'd review hiring demand for social media skills. It's been a while since we reported on demand and supply of this talent, and we wanted to see if it is still a prevalent skill being listed in job ads.

During January 2012, there were about 13,000 job ads posted online that included job requirements involving social media skills. This is an 87% increase compared to the volume of ads in January 2011. Despite some declines in the volume of ads in November and December (likely just a seasonal trend), hiring has steadily increased over the past few year and has now hit a new high. We think it is safe to say that social media is not "just a trend" and that this will continue as more business functions adopt social strategies.

Hiring Demand for Social Media Skills – 4 Year Hiring Trend

Hiring Demand for Social Media skills

Source: WANTED Analytics

As we see more social media platforms and ways to engage an audience online, the roles that demand these skills are changing. Marketing Managers and Public Relations Specialists are the 2 most common jobs that include this requirement in job ads. Marketers account for about 2,600 of the job ads at a 58% year-over-year increase. PR Managers and Specialists saw about 1,500 job ads, also increasing about 57% compared to January 2011.  Other common fields to require social media knowledge or experience in their job listings were Web Developers, Sales Representatives, Market Research Analysts, Recruiters, Software Engineers, Advertising Sales Agents, and Executive Secretaries or Administrative Assistants. These occupations also saw year-over-year increases in hiring demand. Sales Managers grew by more than 500% between January 2011 and January 2012 – the most of any occupation. Recruiters saw the second highest increase, up 131%.

Our Hiring Scale™ shows that social media skills are still moderately difficult to recruit. However, the degree of difficulty will vary by location depending on local talent supply and hiring demand. For example, Recruiters in Houston are likely to find these jobs harder than average to fill. The average duration of a job ad in Houston is 45 days – or just less than 7 weeks. In comparison, the average posting period across the US is about 6 weeks.

Hiring Scale for Social Media Skills in Houston, Texas

Hiring Scale for social media skills in Houston

Source: WANTED Analytics

Want to know where the best markets to recruit social media talent are? Check back tomorrow when we take a look at where you should be sourcing your talent from!

Are you recruiting for social media savvy talent? Try our free online Hiring Scale to see how conditions compare in your area, average salary ranges, and who you are competing with for talent!

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