A study reported on Forbes showed that 78% of salespeople that use social media as a sales tool outsell their peers. In fact, 54% of the salespeople claim that social media helped them close at least one deal and 40% said it helped them close between 2 and 5 deals. So, if social media skills can help sales professionals make more sales, are employers hiring for this experience? Over the past 90 days, there were approximately 1.7 million jobs for sales professionals posted online in the US. Only 1% included specifications for social media skills – about 22,500 available job ads. The hiring demand for sales workers with knowledge of social media has increased about 3.8% compared to the same 90-day period in 2012 and reached a new high in April.
Hiring Demand for Sales Professionals with Social Media Skills
With growing demand, it's probably not too surprising to Recruiters that they will likely experience difficulties when sourcing for qualified sales professionals. On average, these jobs score a 60 on our Hiring Scale, showing that they will be moderately hard-to-fill. However, this is the average and many cities are facing a shortage of talent. Among the areas experiencing the most difficulties are Ann Arbor (MI), New Haven (CT), Baton Rouge (LA), and Huntsville (AL). These 4 locations score over a 90 on our Hiring Scale. With a maximum score of 99, employers in these areas are likely to see longer posting periods and a longer time-to-fill. It may be necessary for Recruiters and Hiring Managers to develop an innovative strategy for filling these positions, such as social media training and development programs or relocating highly qualified candidates.
Hiring Scale for Sales Professionals with Social Media Skills – Ann Arbor, MI (Hard-to-Fill Location)
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