Social Media Jobs – Jobs. Trends. Insight.

Are Sales Professionals Qualified to Use Social Media?

By Abby Lombardi on May 28, 2013 in Sales.

A study reported on Forbes showed that 78% of salespeople that use social media as a sales tool outsell their peers. In fact, 54% of the salespeople claim that social media helped them close at least one deal and 40% said it helped them close between 2 and 5 deals. So, if social media skills can help sales professionals make more sales, are employers hiring for this experience? Over the past 90 days, there were approximately 1.7 million jobs for sales professionals posted online in the US. Only 1% included specifications for social media skills – about 22,500 available job ads. The hiring demand for sales workers with knowledge of social media has increased about 3.8% compared to the same 90-day period in 2012 and reached a new high in April.

Hiring Demand for Sales Professionals with Social Media Skills

Source: WANTED Analytics

With growing demand, it's probably not too surprising to Recruiters that they will likely experience difficulties when sourcing for qualified sales professionals. On average, these jobs score a 60 on our Hiring Scale, showing that they will be moderately hard-to-fill. However, this is the average and many cities are facing a shortage of talent. Among the areas experiencing the most difficulties are Ann Arbor (MI), New Haven (CT), Baton Rouge (LA), and Huntsville (AL). These 4 locations score over a 90 on our Hiring Scale. With a maximum score of 99, employers in these areas are likely to see longer posting periods and a longer time-to-fill. It may be necessary for Recruiters and Hiring Managers to develop an innovative strategy for filling these positions, such as social media training and development programs or relocating highly qualified candidates.

Hiring Scale for Sales Professionals with Social Media Skills – Ann Arbor, MI (Hard-to-Fill Location)

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Mobile or Social Media Skills: Which Is More In-Demand for HR Jobs?

By Abby Lombardi on May 15, 2013 in Human Resources.

Both mobile and social media skills are growing in demand for HR professionals. We thought it would be interesting to compare these 2 growing talents in the human resources space, their hiring trends, and which is more in-demand in the US. In April, there were just over 119,000 jobs for HR professionals in the US. Approximately, 4,000 jobs required social media skills, representing about 3.4% of HR hiring. In comparison, just over 2,100 HR ads required mobile skills – or about 1.8% of total HR demand in April 2013. Interestingly, 4 years ago, there were more HR jobs that required mobile skills. However, social media skill demands have grown at a faster pace and surpassed mobile demand in early 2011. In April, there were 38% more ads for social media skills than there were last year, whereas mobile skill demand grew about 31% compared to April 2012.

Hiring Demand for Mobile and Social Media Skills in HR Jobs

Hiring Demand for HR Jobs with Mobile and Social Media Skills

Source: WANTED Analytics

So what jobs commonly require each of these skills? Below are the 10 most commonly advertised job titles for each specialty. It's probably not too surprising that Recruiter titles dominate both lists. In fact, the social media titles are all sourcing and recruiting related. Recruiters are the most in-demand HR job title, but Recruiters need to be able to use mobile/texting and social media to promote their job listings and contact candidates. The mobile titles varied slightly with Human Resources Assistant, Human Resources Specialist, and Account Executive titles.

Most Commonly Advertised Job Titles for Mobile HR	Most Commonly Advertised Job Titles for Social Media HR
Recruiter Technical Recruiter Robert Finance Accounting Recruiting Manager Senior Recruiter Robert Technology Senior Information Technology Recruiter Human Resources Assistant Human Resources Specialist Military Human Resources Assistant Military Account Executive Robert Management Resources Senior Technical Recruiter	Recruiter Technical Recruiter Senior Recruiter Corporate Recruiter Information Technology Recruiter Recruiting Coordinator Senior Technical Recruiter Acquisition Specialist Sourcing Specialist Sourcer

Our Hiring Scale shows that both mobile and social media related HR jobs will be moderately difficult to recruit. Social media HR jobs score a 65 on our Hiring Scale, while mobile skilled jobs score slightly lower at a 60. The Hiring Scale ranges from 1 to 99, with 99 representing the most difficult-to-fill conditions. However, out average posting period shows that social media jobs are online for 5 days less than mobile HR jobs. HR jobs requiring social media skills remain online for 39 days, or about 5.5 weeks. In comparison, HR jobs with mobile skill requirements are online for an average of 44 days, or about 6.3 weeks.

Hiring Scale for HR jobs with Social Media Skill Requirements

Source: WANTED Analytics

Hiring Scale for HR Jobs Requiring Mobile Skills

Source: WANTED Analytics

What other HR skills would you like to see compared? Let us know in the comments below or by emailing us at marketing@wantedanalytics.com.

Skills Needed to Get a Job in Social Media

By Abby Lombardi on March 20, 2013 in Occupations.

Social media skills are still in demand. During February, there were 96,000 jobs available online. This is a 30% increase compared to February of 2012 and 144% versus two years ago. With demand still growing and more occupations now requiring these skills, we wanted to take a look at what skills the jobs are looking for and where demand is the greatest.

Hiring Demand for Social Media Skills

Source: WANTED Analytics

The 10 most commonly required skills in social media positions are:

Detail oriented
Microsoft Office
Self-starting/self-motivated
Oral and written communication skills
Microsoft PowerPoint
Search engine optimization (SEO)
Project management
Organizational skills
Online advertising
Work independently

We were somewhat surprised that most of these skills are soft skills. However, after looking at the ads, it's clear that social media jobs aren't just about using social networking sites. Instead, social media positions require candidates that understand the analytics behind social media, know how it can impact the company, and communicate these ideas to other departments or lines of the business.

You would expect to see public relations, marketing, and web development jobs topping the list of jobs that most commonly require social media skills. We thought many of the other occupations with high social media demand in February were interesting. Public Relations and Fundraising Managers, Executive Secretaries and Administrative Assistants, and Sales Representatives were some of the jobs that stood out to us. It would make sense that fundraising and non-profit organizations would use social media often, since it is an inexpensive way to create a community around your cause and spread the word.

Occupations that require social media skills

Source: WANTED Analytics

Want to know how hard to fill social media jobs are likely to be in your city? Find out with a free trial of the Hiring Scale. Sign up to get started today!

Already an Analytics user? Log in here – we've already added the "social media" keywords for you. Add your location, the specific occupation you are recruiting for, and any other skill requirements.

Is Canada Hiring Social Media Savvy Professionals?

By Abby Lombardi on February 4, 2013 in Canadian Employment.

We all know social media skills are in demand. We usually comment on the hiring trends in the US, but today we thought it would be interesting to look at hiring activity in Canada. Over the past 90 days, there have been more than 8,600 job ads posted online across Canada for social media professionals. About 1,700 companies have advertised social media jobs, with direct employers accounting for 94% of demand. Staffing firms and recruiting agencies only represented about 6% of all the job ads being advertised online. The Toronto metro area saw the most job postings for social media skilled professionals, with almost 3,000 listings. Other in-demand areas included Vancouver, Calgary, Montréal, and Edmonton.

Cities in Canada with most Job Ads for Social Media Professionals – Past 90 Days

Canadian Cities with most demand for Social Media Professionals

Source: WANTED Analytics

As you would expect, marketing and advertising occupations most commonly require social media skills. Other in-demand occupational fields include web designers and developers, public relations and communications, business development and market research, and social workers. Below are the job titles that are most commonly include social media requirements for jobs in Canada:

Marketing Coordinator
Marketing Manager
Marketing Communications Manager
Marketing Director
Communications Coordinator
Communications Manager
Communications Specialists
Web Developer
Communications Officer
Administrative Assistant

Also, we wanted to take a look at the skills that are most commonly required by employers in social media job ads. Below are the 10 tools, technologies, and skills that are mentioned in ads:

Detail oriented
Microsoft Office
Self-starting/Self-motivated
Oral and written communication skills
Project management
Problem solving
Microsoft PowerPoint
Organizational skills
Search engine optimization (SEO)
Time management

Are you sourcing for social media professionals in Canada? Find out how in-demand they are in your local province or city with a free trial of WANTED Analytics!

Already an Analytics user in Canada? Log in and search for "social media". If relevant, add a NOC or location. Don't forget that you can also generate a Talent Sourcing Report to share with HR teams and partners!

Are Employers Sourcing for Recruiters on Social Media?

By Abby Lombardi on December 17, 2012 in Human Resources.

Recruiting on social media channels can be a great way to advertise job openings, identify potential candidates, and communicate with the public about a company's culture. It's been a hot topic over the past few years, as more Recruiters use this channel and are expected to be "experts". A 2012 survey shows that 92% of Recruiters use social media to identify candidates and 73% have actually hired someone they found on social media. Does hiring demand match the strategies Recruiters are using? In November, about 1,600 jobs were advertised online for Recruiters that specified social media as a skill requirement. However, this only represents about 8% of total Recruiter hiring demand. Is it surprising that there isn't a higher percentage of job ads mentioning this skill as a requirement?

Hiring Demand for Social Media Recruiting Skills – 4 Year Hiring Trend

Source: WANTED Analytics

Despite the fact that only about 1,600 ads for Recruiters required social media in November, hiring demand continues to climb. The number of jobs last month represented a 48% year-over-year increase compared to November 2011. As social media recruiting becomes more of a "norm," it's likely that more ads will include specifications for these skills.

The difficulty-to-hire for this skill set varies and will largely depend on where the open position is located. For example, Omaha, Nebraska is currently experiencing some of the least difficulties in filling jobs. There are fewer than 10 open positions located in this metropolitan area, yet the talent pool of potential, qualified candidates is likely to be larger. Employers in Reno, Nevada and Rochester, New York are also likely to see less difficulties and fill jobs for social media Recruiters faster. On the other hand, if you are a Recruiter looking for a job that puts your social media skills to use, it's likely to be more difficult to find work in Omaha, Reno, and Rochester than in other places across the US. Since there is lower hiring demand and a larger existing workforce, you are likely to see more competition from other recruiting professionals.

Hiring Difficulty for Recruiters with Social Media Skills

Hiring Scale for Recruiter Candidates with Social Media Skills

Source: WANTED Analytics

Are you sourcing for a Recruiter with proven social media experience? Or are you looking for a recruiting job to put your social media skills to use? Find out if these jobs are hard-to-fill in your city with our free online Hiring Scale!

Already a user? Log in and search for the "Employment, Recruitment, and Placement" occupation and add "social media" in the skills filter. Or, just copy and paste a job req into the Search Wizard to generate a Talent Sourcing Report in just seconds.

Blogging Booms, but Can Recruiters Find Candidates?

By Abby Lombardi on December 4, 2012 in Advertising/Marketing, Occupations.

We recently wrote about the importance of oral and written communication skills in today's job market. More professionals need to get ideas across through writing articles and blogging is a very popular form of that. As adoption of blogging increases, hiring demand is likely to reach new heights. During the past 90 days, US employers posted 1,700 job ads for Bloggers, doubling their demand when compared to the same 90-day period last year.

Hiring Demand for Bloggers

Source: WANTED Analytics

The job titles that most commonly require blogging skills or experience include:

Marketing Director
Social Media Manager
Marketing Manager
Social Media Specialist
Social Media Intern
Web Developer
Social Media Marketing Manager
Marketing Coordinator
Reporter
Community Manager

Most of these jobs are marketing related, which isn't surprising since a company's marketing department is usually responsible for blogging and social media. However, we noticed that "social media" job titles are very prevalent, proving that using social media as a business practice is not a fad. Companies are likely developing very specific roles (and possibly entire teams or departments) around social media.

So, if demand is increasing rapidly, are there enough qualified potential candidates to fill these jobs? The map of Hiring Scales for Bloggers across the US shows that the level of difficulty will depend on where you are trying to fill a job (or where you are willing to relocate candidates from.) For example, Recruiters sourcing for Bloggers in Columbus, Ohio are likely to see some of the most difficult conditions. Here, there is high demand and smaller talent pool, meaning that there is likely to be heavy competition among employers to attract candidates. However, it is likely to be significantly easier in Pittsburgh, Pennsylvania where the demand remains relatively low. If you are able to recruit talent in Pittsburgh, it may be easier and faster to relocate them to your area since you won't be competing with as many other companies.

Hiring Scales for Bloggers – Difficulty-to-Recruit

Source: WANTED Analytics

Are you recruiting for Bloggers? Find out if this talent is in-demand in your city and the best places to find candidates with a free trial of WANTED Analytics!

Already an Analytics user? Log in and search for "blogger" as a keyword. Don't forget to add the specific skills you require in your open positions and your location to get the most accurate recruiting conditions.

Most Commonly Required Social Media Skills by Job

By Abby Lombardi on November 20, 2012 in Hiring Demand Indicators.

Social media skills are still in-demand and growing. In fact, a new record number of job ads that require social media experience were seen online in October – more than 65,000 job ads at a 73% year-over-year growth. However, we find that the skills and experience required to work in social media varies by job function. So, today we thought we'd look at what types of jobs require social media and the specific skills needed. The 4 job functions that most commonly require social media skills are: Marketing and Public Relations, IT, Sales, and Human Resources.

Hiring Demand for Social Media Skills – 4 Year Hiring Trend

Source: WANTED Analytics

Below are the 10 most commonly required skills that are mentioned in job ads by each of the major job functions. While the skills vary by function, there are also some similarities. Being detail oriented, a self-starter (or self-motivated), Microsoft Office are all required in 3 of the 4 functions. What other trends do you recognize?

Skills Required in Social Media Marketing and Public Relations Jobs:

Detail oriented
Microsoft PowerPoint
Oral and written communication skills
Project management
Self-starting/self-motivated
Search Engine Optimization (SEO)
Microsoft Office
Digital marketing
Product development/management
Business development

Skills Required in IT Jobs that Specify Social Media Skills:

Hypertext markup language (HTML)
Website development
JavaScript
Detail oriented
Cascading Style Sheets (CSS)
Oracle Java
Software development
Structured query language (SQL)
Oral and written communication skills
Project management

Skills Required in Sales Jobs that Specify Social Media Skills:

Sales experience
Self-starting/self-motivated
Oral and written communication skills
Microsoft Office
Work ethic
Microsoft PowerPoint
Goal oriented
Work independently
Customer relationship management (CRM)
Business development

Skills Required in Human Resources that Specify Social Media Skills:

Microsoft Office
Oral and written communication skills
Sourcing strategies
Detail oriented
Microsoft PowerPoint
Applicant tracking software (ATS)
Self-starting/self-motivated
Project management
Organizational skills
Work independently

What skills do you require in social media jobs? Sign up for a free trial of WANTED Analytics to see hiring demand, talent supply, and get Talent Sourcing Reports to help you explain to hiring managers about current recruiting conditions.

Already an Analytics user? Log in, search for the social media skills you require in the skill search box, and add specific occupations or job functions. To generate a Talent Sourcing Report, click over to the Summary tab and download it!

Hiring for Recruiters with Social Media Experience at New Highs

By Abby Lombardi on August 28, 2012 in Human Resources, Recruiters.

It's been a while since we covered hiring demand for recruiting professionals with social media experience and a few people have requested updated data. Over the past 90 days, more than 2,700 job ads were available that called for Recruiters to have social media skills and experience across the US – representing about 7% of all hiring demand for Recruiters in the past 90 days. Companies are more commonly integrating social media across more business processes – and HR and recruiting is no different. The number of job ads that require social media skills for Recruiters also reached a new all-time high, now up 40% year-over-year compared to the same time period in 2011 and more than 191% from 2 years ago. Connecting with potential candidates through social media platforms is a great way to attract talent and build relationships with applicants.

Hiring Demand for Recruiters with Social Media Skills – 4 Year Hiring Trend

Source: WANTED Analytics

Below are the 10 most commonly required skills in Recruiter job ads that include social media as a skill set:

Microsoft Office
Applicant tracking software (ATS)
Time management
Microsoft PowerPoint
Project Management
Negotiation skills
Microsoft Word
Oracle HRIS
Business development
Software development

Many of these were expected, like knowing how to use ATS systems, Microsoft, and negotiation skills. However, we found it interesting that software development made the list. Upon further investigation and looking at the job ads, we saw that these positions will be sourcing a lot of technical jobs and these jobs require Recruiters understand software development to be able to source potential candidates. The same is true for business development – many of these recruiting positions will be sourcing for sales and business development positions. When you look at some of the most common job titles for Recruiters, this may be confirmed. In addition to "Recruiter" and "Sourcer" some common titles include: Sales Recruiter, Information Technology Recruiter

Recruiters with social media skills are most frequently recruited for jobs located in New York City, Chicago, Washington (DC), Boston, and Los Angeles. While employers in New York placed the highest number of job ads for this talent pool, one of the highest year-over-year growth areas was actually seen in Los Angeles where demand grew more than 73% in the past 90 days compared to the same time period in 2011. The second highest growth was seen in Boston, up 62% versus last year.

Heat Map of Hiring Demand for Recruiters with Social Media Skills

Source: WANTED Analytics

As hiring demand continues, a limited talent supply of potential candidates with proven social media experience will create challenges for employers. The Hiring Scale™ shows that employers across the US spend about 5 weeks advertising jobs and sourcing candidates for recruiting positions that require social media skills. However, each location experiences a varying degree of difficulty. Companies in San Francisco, CA and Minneapolis, MN are currently seeing some of the most challenging overall recruiting conditions. Fierce competition has emerged as more employers are looking to fill jobs in these areas than the local talent supply can support. In these 2 areas, the average posting period is 6 weeks, meaning it is likely to take 1 week longer to fill social media recruiting positions than on average across the United States.

Our Hiring Scale also shows that the best markets for recruiting these skills are Rochester, NY and Milwaukee, WI. Lower hiring demand in these areas, a larger talent supply, and better overall conditions means that Recruiters are likely to fill open recruiting jobs that require social media skills faster than average.

Hiring Scale for Social Media Recruiters in Rochester, NY

Source: WANTED Analytics

Are you sourcing for a Recruiter with proven social media expertise? Sign up for a free trial of WANTED Analytics and see where you can find potential candidates.

Already an Analytics user and want to to look at this hiring? Log in and enter "social media" as a keyword and select "Employment, Recruitment, and Placement Specialists" in the occupation filter. Add your location or industry filters to see customized results for your specific openings.

New Trends Emerging in Hiring for Social Media Skills

By Abby Lombardi on July 24, 2012 in Hiring Demand Indicators, Occupations.

Hiring for social media and social networking skills is still a hot topic. With new social networking sites being started and new ways to leverage these sites for businesses to connect with customers, hiring demand isn't likely to stop. When we started looking at job ads for social media skills, we weren't surprised by the number of job ads or where the jobs were located. What did surprise us, however, are the types of job requiring them and the changes over the past few months.

We'll start off with a review of hiring last month. In June 2012, more than 59,000 job ads were available online that included social media requirements. This is a 65% year-over-year increase in ad volume compared to June 2011. The five cities with the most available ads during June 2012 were New York, Los Angeles, Washington (DC), San Francisco, and Chicago. All 5 of these areas saw year-over-year increases and combine represent about one-third of all social media hiring demand in June.

Hiring Demand for Social Media Skills – 4 Year Hiring Trend

Source: WANTED Analytics

When we started looking at the occupations and job titles that commonly include social media and social networking in their job description or skill requirements, we found some new trends. In the past, we've mostly seen social media required in public relations, marketing, and tech positions. These 3 fields are still the most likely to see social media and social networking skills. However, we are seeing fast growth in sales occupations. Hiring demand for sales representatives with social media skills almost doubled in June 2012 compared to June 2011 – there are 99% more job ads online than last year. The specific job titles that commonly require this skill set reflect this trend too. Sales and customer service related titles represent more than half the list with 6 unique job titles being advertised. It is also interesting that we see the debut of a social media advertising sales job titles on this list.

Here are the 10 most commonly advertised job titles that require social media and social networking skills in candidates:

Lands End Shop Sales Consultant
Lands End Sales Leader
Merchandising Specialist
Sales Executive to Sell Facebook Presence Lead Generation to Medium Sized Businesses
Marketing Manager
Retail Wireless Customer Service Associate
Social Media Marketing Manager
Lands End Sales Coordinator
Real Estate Sales Representative
Social Media Manager

Our Hiring Scale™ shows that regardless of which occupation or job title you require these skills for, recruiting candidates is likely to be difficult. With increasing demand, Recruiters will see more competition to attract potential candidates and a longer time-to-fill for oped positions. The Hiring Scale shows that Recruiters in San Francisco are currently experiencing some of the greatest difficulties in sourcing applicants. In comparison, Winston-Salem, NC is one of the easiest locations to find these skilled professionals. With an average posting period of just 33 days (or 4.7 weeks), Recruiters in Winston-Salem are likely to fill social media jobs up to one week faster than the national average.

Hiring Scale for Social Media Skills in San Francisco – Hard to Fill Location

Source: WANTED Analytics

Hiring Scale for Social Media Skills in Winston-Salem, NC – Easy to Fill Location

Source: WANTED Analytics

Are you recruiting candidates with social media skills? Find out how hard-t0-fill these jobs will be in your city with the free online Hiring Scale! Tell us where the job is located and we'll show you a Hiring Scale, average salary information, who you are competing with for talent, and where to find candidates.

Already an Analytics user? Log in and search for "social networking sites" and/or "social media marketing" in the skills filter on the Talent Req tab. You can add other skill requirements, like "social media software" or "social network analysis" if your job opening requires these specific skill sets.

Social Media Requirements in Job Ads for Recruiters

By Abby Lombardi on July 3, 2012 in Human Resources.

Last week, we shared information about hiring demand for social media skills. Today, we wanted to take a closer look at the requirements for one of the occupations with a high volume of ads: Recruiters.

The good news is that if you have experience with sourcing candidates via social media, your skills are likely in demand. In May, more than 1,300 online job ads included social media as part of their job requirements or job description. This is a 60% increase in hiring demand compared to May of 2011. 71% of the ads were posted directly by employers, where as staffing firms accounted for about 29% of online listings.

Hiring Demand for Recruiters with Social Media Skills – 4 Year Hiring Trend

Source: WANTED Analytics

What skills are most commonly required in job ads for Recruiters? Here are the top 5:

Microsoft Office
Applicant tracking software (ATS)
Microsoft PowerPoint
Project management
Time management

The cities with the most job ads for Recruiters with social media experience were New York, Chicago, Boston, Los Angeles, and Washington DC. All 5 of these cities experienced double-digit year-over-year growth in hiring demand. Of these 5 cities with high demand, the Hiring Scale™ shows that employers and staffing firms in Boston will have the most difficult time sourcing candidates. The volume of job ads for Recruiters with social media skill sets has grown 70% in the past year – one of the highest growth rates in the US. Yet, the available talent pool as not grown at the same rate, meaning there will be fierce competition to attract potential candidates.

Hiring Scale for Recruiters with Social Media Skills in Boston, MA

Source: WANTED Analytics

Our Hiring Scale also depicts the best locations for sourcing Recruiters with social media skill sets. Milwaukee is currently the city where these jobs will be the easiest to fill. With only 4 employers currently advertising job openings, there is likely to be less competition than in cities like Boston.

5 Metro Areas Where Recruiters with Social Media Experience will be Easier to Recruit

Source: WANTED Analytics

On the other hand, if you are a Recruiter with social media experience, it's likely you'll find a job faster and easier in Boston than in Milwaukee. More employers are looking for your skills and there are fewer potential candidates that you will compete against.

Are you recruiting for Recruiters? Find out if they are hard- or easy-to-fill in your city with the Hiring Scale! Just tell us where the job is located and we'll show you who you are competing with for talent, average salaries in your city, and where you can find candidates.

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