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Easiest Places to Source Social Media Skills

By Abby Lombardi on February 17, 2012 in Advertising/Marketing, Recruiters, Sales.

Yesterday, we posted that hiring demand for social media skills reached an all time high in January. With increased demand, many Recruiters struggle to find qualified talent with this skill set. So, we thought we'd provide some of the places with the largest talent pools and are currently the best markets to source social media skills in. We looked at hiring conditions for the 4 of the fields with high demand for social media skills: Marketing, Public Relations, Recruiting, and Sales.

As you can see by the below Hiring Scale™ snapshots, each national average for each occupation will experience varying degrees of difficulty. This depends on the hiring demand for those jobs and the talent supply of qualified potential candidates in the workforce. In these locations, Recruiters are likely to see more candidates per job opening, less competition with other employers, a shorter time-to-fill for open jobs, and a lower cost-per-hire. Recruiters that have hard-to-fill social media job openings (or are sourcing for several jobs) may find it beneficial to post ads and source candidates in these cities to expand their talent pools.

Consequently if you have social media skills and are looking to find work, these are likely to be the hardest places for you to find a job. Since there is lower hiring demand and a higher talent supply, you are likely to compete with more candidates for fewer jobs in these cities.

Best Places to Source Marketers with Social Media Skills:

  1. Santa Cruz, California
  2. Memphis, Tennessee
  3. Kingsport-Bristol, Tennessee
  4. Riverside-San Bernardino, Californa
  5. Knoxville, Tennessee

Hiring Scale for Marketing Managers with Social Media Skills in Santa Cruz, California (Easiest-to-Fill Location)

Hiring Scale for Marketers with Social Media Skills

Source: WANTED Analytics

Best Places to Source Public Relations Managers with Social Media Skills:

  1. Jackson, Mississippi
  2. Lincoln, Nebraska
  3. Sarasota, Florida
  4. Honolulu, Hawaii
  5. Austin, Texas

Hiring Scale for PR Managers with Social Media Skills in Jackson, Mississippi (Easiest-to-Fill Location)

Hiring Scale for Public Relations Managers with Social Media Skills

Source: WANTED Analytics

Best Places to Source Recruiters with Social Media Skills:

  1. Indianapolis, Indiana
  2. Milwaukee, Wisconsin
  3. Atlanta, Georgia
  4. Phoenix, Arizona
  5. Portland, Maine

Hiring Scale for Recruiters with Social Media Skills in Indianapolis, Indiana (Easiest-to-Fill Location)

Hiring Scale for Recruiters with Social Media Skills

Source: WANTED Analytics

Best Places to Source Sales Managers with Social Media Skills:

  1. Memphis, Tennessee
  2. Detroit, Michigan
  3. Columbia, South Carolina
  4. Springfield, Missouri
  5. Phoenix, Arizona

Hiring Scale for Sales Managers with Social Media Skills in Memphis, Tennessee (Easiest-to-Fill Location)

Hiring Scale for Sales Managers with Social Media Skills

Source: WANTED Analytics

What other jobs openings do you have in your company that require social media skills and experience? Try the new online Hiring Scale to see how hard-to-fill the job will be in your area, average salary ranges, and who you are competing with for talent.

Hiring Demand for Cloud Computing Skills Grows Beyond IT Jobs

By Abby Lombardi on January 5, 2012 in Occupations.

We've reported through 2011 that cloud computing is one of the most demanded IT skills. However, cloud computing hasn't just changed the skills being required for IT. Other functions across businesses are being impacted. In this blog post, we took a look at hiring demand and recruiting conditions for other occupations that commonly require cloud experience and knowledge in their online job ads.

Overall, hiring demand for cloud skills for jobs that aren't IT-related has been strong. In the past 90 days, there have been about 3,300 job ads posted online by employers and staffing firms, representing a 70% year-over-year growth. (There were about 6,800 IT jobs with cloud computing skill requirements during the same period – about a 53% year-over-year increase.) The 10 occupations with most demand for cloud skills that are not IT related are below. Of these, 9 saw year-over-year increases with Sales Representatives of Services seeing the most job ads and the most growth. Marketing Managers had the second highest demand for cloud computing skills. There weren't any job ads for Cargo and Freight Agents that required cloud skills last year, therefore a percent change can not be determined. The only occupation on this list to see a decline was General Operations Managers, which saw 4.8% fewer job ads this year that required cloud computing skills or experience.

Occupation Number of Job Ads % Change vs. Last Year
Sales Representatives, Services 486 +252.2%
Marketing Managers 484 +26.7%
Cargo and Freight Agents 400 –
Sales Managers 290 +40.1%
Sales Representatives, Wholesale and Manufacturing,
Technical and Scientific Products		 254 +50.3%
Sales Engineers 184 +52.1%
Management Analysts 57 +78.1%
Market Research Analysts 54 +107.7%
First-line Supervisors of Non-Retail Sales Workers 45 +45.2%
General Operations Managers 40 -4.8%

According to our Hiring Scale™, Sales Managers with cloud skills are likely to be the most difficult to fill of the above 10 occupations. There are about 14 qualified potential candidates in the workforce for every job ad currently advertised online. To put this in another perspective, our Candidate Supply charts estimate that 2.8% of all Sales Managers currently in the US workforce have cloud computing knowledge, experience, or skills. It's likely that employers sourcing for these skills will compete heavily to fill job openings.

Candidate Supply of Sales Managers with Cloud Computing Skills and Experience

candidate supply of sales managers with cloud computing skills

Source: WANTED Analytics

In comparison, Management Analysts are likely to be the easiest to fill of the above 10 occupations. The talent pool for this occupation consists of about 60 qualified potential candidates for every job opening. It's likely that Recruiters will see less competition when sourcing candidates for these open jobs.

Although Sales Managers with cloud computing knowledge may be hard to recruit on average, there are some locations that will experience easier conditions. Our Hiring Scale shows the 5 metropolitan areas with the highest volume of job ads are:

  1. Seattle, Washington
  2. Dallas, Texas
  3. San Francisco, California
  4. San Jose, California
  5. Chicago, Illinois

In these locations, the talent pool of qualified Sales Managers consists of up to 30 candidates per advertised job. Recruiters that are able to source from these locations may be able to find additional candidates and reduce their time-to-fill.

Hiring Scale of Sales Managers with Cloud Computing Skills in Seattle, WA (Easiest to Fill Location)

Hiring Scale for Sales Managers with Cloud Skills in Seattle

Source: WANTED Analytics

Are you recruiting for cloud computing skills? Sign up for a free trial of WANTED Analytics to see what hiring demand is like in your area, how large the talent pool is, and where you can find hidden sources of candidates.

"Best Careers of 2011" – How Did The Business & Finance Careers Turn Out?

By Abby Lombardi on December 12, 2011 in Business/Finance, Labor Market Dynamics.

As we approach the end of the year, we thought we'd return to the list of the "50 Best Careers of 2011" pubished by US News to see if the actual hiring demand was similar to expectations. Over the next few weeks, we'll revisit each job category and look at hiring demand. Today, we'll review the Business and Finance careers.

OccupationMedian Pay% Projected Growth (2008-18)
Accountant$60,34022
Actuary$87,21021
Financial adviser$68,20030
Financial analyst$73,67020
Logistician$68,00020
Meeting planner$44,78016
Public relations specialist$51,96024
Sales manager$96,79015
Training specialist$52,12023

As a group, employers and staffing agencies posted more than 609,000 new online job ads for these occupations since the beginning of the year until the end of November. Although this is not as high as was seen during pre-recession times, this is up 15% over the comparable period in 2010.  In the past 90 days alone, there have been 138,000 jobs at a 6% increase versus 2010.

Hiring Demand for the Projected Best Business & Finance Careers of 2011 – 4 Years

Hiring Demand for the top Business & Finance Careers of 2011

Source: WANTED Analytics

Hiring for each occupation over the past 90 days varies. Recruiters placed the most job ads for Accountants and Sales Managers during this 90 day period. However, the demand for Accountants has grown 24% compared to the same time period in 2010, while hiring for Sales Managers declined 9%. Financial Analysts, PR Specialists, Financial Advisers, Logisticians, and Meeting Planners saw year-over-year increases, with Financial Advisers seeing the highest growth at 57%. Training Specialists and Actuaries saw declining hiring demand, along with Sales Managers.

Hiring Demand for Business & Finance Jobs – Past 90 Days vs. 2010

Volume of Job Ads for Top Business and Finance Careers

Source: WANTED Analytics

According to our Hiring Scale™, Actuaries are likely to be the hardest of these positions. With just 6 potential candidates in the workforce for each online job ad, Recruiters are likely to see a longer time-to-fill for these openings. In fact, job ads for Actuaries stay online for an average of 50 days (or just over 7 weeks). In cities where demand is the highest and talent remains low, such as Boston (Massachusetts), Recruiters will experience even more difficult conditions. Here, there are just 4.6 potential candidates for each Actuary job opening in Boston. Our Hiring Scale also shows, of these projected high growth occupations, Financial Advisers are likely to be the easiest for Recruiters to fill. There are about 13 potential candidates in the workforce for each Financial Adviser job ad online.

Hiring Scale for Actuaries (Hard-to-Fill Job) – Boston, MA vs. Nationally

Hiring Scale for Actuaries - Boston vs. Nationally

Source: WANTED Analytics

Are you recruiting for open business and finance jobs? Sign up for a free trial of WANTED Analytics™ to see how hiring demand compares, what recruiting conditions look like in your area, and find hidden talent pools.

Where are the jobs (occupations)?

By Carolyn Menz on December 10, 2011 in Occupations.

Last month, we shared the top ten positions that employers were looking to fill.  Since then (over the past 30 days), the ten occupations with the highest hiring demand hasn't changed, but the order in which they appear and volume of new job ads for each differs.  And, only one of the top ten occupations saw an increase in the volume of job ads versus the same time period in 2010 (Truck Drivers).

New Job Ads Posted – Past 30 Days – Top Ten Occupations

Occupation New Job Ads Posted Year-over-Year % Change
Registered Nurse 54,307 -18.6%
Computer Systems Analyst 32,442 -4.9%
Truck Drivers (Heavy and Tractor-Trailer) 28,459 +38%
Web Developers 27,030 -10.1%
First-Line Supervisors / Retail Sales Managers 26,099 -15.6%
Computer Software Engineers (Applications) 21,814 -7.9%
Retail Salespersons 21,660 -11.6%
Physical Therapists 21,180 -45.2%
Occupational Therapists 20,748 -38.4%
Network & Computer Systems Administrators 17,538 -12.4%

To see where these occupations fall on the Hiring Scale and what the average salary range is in your location, please try our newly designed Hiring Scale.

Retail Sales and Hiring Both Grow this Holiday Season

By Abby Lombardi on November 29, 2011 in Sales.

As the holiday shopping season kicks into gear, retailers reported 6.6% gains from Black Friday and a 24% increase in online sales. We've been closely following hiring demand in the retail trade sector over the past few months and decided to take an updated look at retail sales online job ads. Between September 1 and November 15, Retailers placed more than 72,000 new online job ads for Salespersons and Sales Managers, a 44% increase compared to the same time period in 2010. This also marks a growth of 38% versus 2009, and 1% in comparison to 2008. Despite growing over the past 3 years, hiring is still 11% below pre-recession demand, when more than 81,000 jobs were advertised online during the same two and a half month period in 2007. With strong sales so far this holiday season, job ads for seasonal and temporary positions are up 17% in comparison to the same time period during 2010.

Volume of Job Ads for Retail Sales Positions

Source: WANTED Analytics

The industries with the highest demand during this time period were:

  1. Clothing and Clothing Accessories Stores
  2. Motor Vehicle and Parts Dealers
  3. Electronics and Appliance Stores
  4. Health and Personal Care Stores
  5. Food and Beverage Stores

Combined, these five industries accounted for about 70% of all job ads between September 1 and November 15.

Metropolitan areas with the highest hiring demand for retail Salespersons and Supervisors of Salespersons during this period were New York, Chicago, and Washington, DC. Employers and staffing firms within the retail sector in New York placed more than 3,800 new online job ads within the retail sector, the most of any city at a 25% year-over-year increase. Chicago also experienced a year-over-year increase of 93%, while Washington, DC declined about 2% from the same time in 2010.

Location Volume of Job Ads % Change vs. 2010
New York, NY 3,893 +25.3%
Chicago, IL 2,752 +93.2%
Washington, DC 2,453 -2.2%

Recruiting conditions for sales related professionals in the retail industry are likely to be moderately difficult, with about 12 potential candidates in the workforce for every open job. However, conditions will vary slightly by location, depending on local talent supply. According to the Hiring Scale™, Recruiters representing the retail sector in Washington, DC are likely to experience the most difficult recruiting conditions of the above three cities with the highest volume of job ads. The talent pool in this area is slightly smaller than average, meaning that retailers will need to compete more heavily to recruit talent for open positions.

Hiring Scale for Retail Sales Jobs in Washington, DC versus Nationally

Hiring Scale for Retail Sales Jobs in Washington, DC

Source: WANTED Analytics

In addition, it is likely that Recruiters in the retail industry in the DC area will see job ads listed online longer. The duration of a job listing in Washington, DC is 42 days (or 6 weeks), longer than the national average.

For additional information about hiring within the retail industry, take a look at our previous reports:

Are you recruiting for openings in the retail industry? Sign up for a free trial of Analytics™ to find out what recruiting conditions are like in you area and find hidden candidate pools for any open position.

"The Best Careers of 2011" — How Are They Looking So Far?

By Juli Morris on August 5, 2011 in Business/Finance.

As we dig into the second half of 2011, we thought we would revisit U.S. News' "The 50 Best Careers of 2011" list to see how some of these occupations have been faring so far this year. U.S. News categorized these careers into five lists — this time we'll look at the 10 best careers in the Business and Finance list.

In compiling these lists,  U.S. News identified occupations projected to add jobs at an above-average rate, and those with above-average median income. They also looked at factors such job satisfaction, turnover, and educational requirements.

U.S. News Best Careers 2011 — Business & Finance:

OccupationMedian Pay% Projected Growth (2008-18)
Accountant$60,34022
Actuary$87,21021
Financial adviser$68,20030
Financial analyst$73,67020
Logistician$68,00020
Meeting planner$44,78016
Public relations specialist$51,96024
Sales manager$96,79015
Training specialist$52,12023

As a group, employers and staffing agencies posted just over 191,000 new online job ads for these occupations over the past 120 days, up 11% over the comparable period in 2010. Nearly 60,000 of those jobs were posted in June, an increase of 58% over the 4-year low in May 2009.

Hiring Demand for U.S. News Best Careers 2011 — Business & Finance — 4 Years:

Hiring Demand for U.S. News Best Careers 2011 — Business & Finance — 4 Years

Source: WANTED Analytics™

Accountants and Sales Managers claim the most job postings, with more than 120,000 or 63% of the total. Actuaries experienced declining demand over the prior year, down 13%, while Sales Managers were down just slightly at .1%. The occupations with the most gains were Public Relations Specialists and Logisticians, followed by Meeting Planners.

Hiring Demand by Occupation — Past 120 Days vs Same Period 2010:

Hiring Demand by Occupation — Past 120 Days vs Same Period 2010

Source: WANTED Analytics™

According to our Hiring Scale™, none of these occupations were exceptionally hard to fill on a national level. Local talent pools vary, however, and looking at one of the top metro areas shows some variations. In metro Washington, DC, recruiters will face a more challenging process in trying to source talent for Sales Manager and Training Specialist positions, but will have an easier time than the average in recruiting Actuaries. There are 3.1 potential candidates in the DC area for every new Sales Manager position posted in the past 120 days, 6.2 candidates for each Training Specialist position, and 17.7 for Actuary jobs.

Hiring Scale Metrics for Metro Washington, DC:

Hiring Scale Metrics for Metro Washington, DC

Source: WANTED Analytics™

You can take a look at these positions in other locations with our new, complimentary Hiring Scale.

Over 78,000 Sales Managers Jobs Posted During the Past 90 Days

By Juli Morris on April 29, 2011 in Sales.

Employers continue to ramp up business development efforts by adding to their sales forces. Over the past 90 days, employers posted more than 78,000 new job ads for Sales Managers, a 15% increase over the same period in 2010. Overall demand is now up 74% from its 4-year low in February 2009.

Hiring Demand for Sales Managers – 4 Years:

Hiring Demand for Sales Managers - 4 Year

Source: WANTED Analytics

Demand for sales managers increased in all but 2 of the top 25 metro areas over the comparable period in 2010: metro NYC has the highest demand for sales managers, by a wide margin, but the hottest growth spots were the Kansas City, Detroit, Denver, Atlanta, and Columbus metro areas.

Top 25 Metro Areas by Hiring Demand — Sales Managers — Past 90 Days vs. Same Period 2010:

Top 25 Metro Areas by Hiring Demand - Sales Managers - Past 90 Days vs Same Period 2010

Source: WANTED Analytics

Hiring demand can't tell the whole story, however. Despite having nearly equal numbers of job postings and a similar growth trajectory, employers in Denver will have a more difficult time sourcing talent for their sales managers positions than employers in Detroit, according to our Hiring Scale measurements, below. This is because the talent pool in Detroit for this position is more than twice as large—5,280 potential candidates in Detroit vs. 2,310 in Denver.

Hiring Scale Metrics — Denver and Detroit Metro Areas:

Hiring Scale Metrics - Denver and Detroit Metro Areas

Source: WANTED Analytics

The top 5 corporate employers looking to hire sales managers are ADP, AT&T, Microsoft, IBM, and AT&T Business Solutions.

Best Places for Sales Managers to Search for Work

By Charles Thibault on September 14, 2009 in Sales.

In this week's Supply/Demand Ratios focus, we examine the best places for Sales Managers to look for work. (Please note that "Marketing Managers", standard occupation code 112021, are treated separately by the Bureau of Labor Statistics and our S/D Ratios.)

Sales Managers are one of the most important occupations in a corporation. Sales Managers include such positions as "Vice President of Sales", "Director of Sales", "Regional Sales Manager", or even "Business Development Executive". With an annual average salary of $110,00 Sales Managers are the 24th highest paid occupation in the US (out of more than 800). Taking out dentists, surgeons, physicians and associated specialties, Sales Managers are the 11th best paid workers in the United States.

Like most occupations, Sales Managers have been hit hard by the economic downturn. There were 18,000 online  job ads for Sales Managers in the United States in August 2009 – a drop of 7,000, or 30% compared to the 25,000 online job ads posted last August. However, it is still possible for Sales Managers to find work: there are 333,000 Sales Managers in the US, which means that in August alone there was one job ad for every 19.5 Sales Managers.

Source: WANTED Analytics
Source: WANTED Analytics

Four cities in New York State – New York, Binghamton, Rochester, and Buffalo – figure in the top 10 cities for Sales Managers to look for a new position, according to our S/D Ratios data. The Albany area is ranked 18th.

Other interesting areas are Washington DC, Baltimore MD, Boston MA, Denver CO, and Pittsburgh PA.

Source: WANTED Supply/Demand Ratios
Source: WANTED Supply/Demand Ratios
Source: WANTED Supply/Demand Ratios
Source: WANTED Supply/Demand Ratios
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