There has been a lot of news recently about companies investing in e-commerce platforms and increasing their e-retail systems. Forrester predicts that online retail sales will grow 12% this year and an additional 161,000 jobs for various e-commerce positions will be created – particularly in retailers' technology, customer service, and fulfillment departments. We wanted to see if employers are already gearing up for an increase in hiring demand. It seems that companies are, in fact, increasing their recruiting for this talent. In April, there were approximately 35,000 jobs available online for professionals with e-commerce skills and experience. This represents a 22% year-over-year increase and marks a new high in demand.
Hiring Demand for E-Commerce Professionals
Some of the fields with the most e-commerce hiring were web development, marketing, and software engineering. Web development and software engineering would match Forrester's predictions for growth in technology. However, it is interesting that they didn't predict marketing, which actually grew in demand 33% from last April (the most of the 3 previously mentioned fields.) The most commonly advertised unique job titles for e-commerce professionals are:
- Web Developer
- Java Developer
- Business Analyst
- Merchant Services Sales Account Executive
- Account Executive
- Ecommerce Business Analyst
- Senior Java Developer
- Project Manager Ecommerce
- .NET Developer
- Account Executive Business-to-Business Sales
With demand growing rather quickly, it's likely that Recruiters and hiring managers will face difficulty when sourcing candidates for these jobs. On average, they score a 68 on our Hiring Scale, which ranges from 1 – 99 with 99 representing the most difficult situation. However, some of the best places to find candidates are Santa Rosa (CA), Green Bay (WI), and York (PA). In these locations, there are fewer employers currently looking for this talent, yet there are pools of potential candidates to support hiring. Employers that are struggling to fill jobs may consider targeting job ads in some of these easier to fill locations. On a national level, this would require relocating a new hire. However, there may be nearby cities with better conditions that won't require national sourcing. For example, Recruiters in San Francisco and San Jose are likely to experience difficulties finding this talent, but the Santa Rosa metro area would be a good alternative market for them.
Below is a map of Hiring Scales across the US. If you're in a red area (represents a hard-to-fill area), try recruiting from areas that are yellow or green (representing less difficulty.)
Hiring Scales for E-Commerce Professionals in the US
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