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Shopping Around for E-commerce Talent

By Abby Lombardi on May 22, 2013 in Hiring Demand Indicators.

There has been a lot of news recently about companies investing in e-commerce platforms and increasing their e-retail systems. Forrester predicts that online retail sales will grow 12% this year and an additional 161,000 jobs for various e-commerce positions will be created – particularly in retailers' technology, customer service, and fulfillment departments. We wanted to see if employers are already gearing up for an increase in hiring demand. It seems that companies are, in fact, increasing their recruiting for this talent. In April, there were approximately 35,000 jobs available online for professionals with e-commerce skills and experience. This represents a 22% year-over-year increase and marks a new high in demand.

Hiring Demand for E-Commerce Professionals

Hiring Demand for E-Commerce and E-Retail Professionals

Source: WANTED Analytics

Some of the fields with the most e-commerce hiring were web development, marketing, and software engineering. Web development and software engineering would match Forrester's predictions for growth in technology. However, it is interesting that they didn't predict marketing, which actually grew in demand 33% from last April (the most of the 3 previously mentioned fields.) The most commonly advertised unique job titles for e-commerce professionals are:

  1. Web Developer
  2. Java Developer
  3. Business Analyst
  4. Merchant Services Sales Account Executive
  5. Account Executive
  6. Ecommerce Business Analyst
  7. Senior Java Developer
  8. Project Manager Ecommerce
  9. .NET Developer
  10. Account Executive Business-to-Business Sales

With demand growing rather quickly, it's likely that Recruiters and hiring managers will face difficulty when sourcing candidates for these jobs. On average, they score a 68 on our Hiring Scale, which ranges from 1 – 99 with 99 representing the most difficult situation. However, some of the best places to find candidates are Santa Rosa (CA), Green Bay (WI), and York (PA). In these locations, there are fewer employers currently looking for this talent, yet there are pools of potential candidates to support hiring. Employers that are struggling to fill jobs may consider targeting job ads in some of these easier to fill locations. On a national level, this would require relocating a new hire. However, there may be nearby cities with better conditions that won't require national sourcing. For example, Recruiters in San Francisco and San Jose are likely to experience difficulties finding this talent, but the Santa Rosa metro area would be a good alternative market for them.

Below is a map of Hiring Scales across the US. If you're in a red area (represents a hard-to-fill area), try recruiting from areas that are yellow or green (representing less difficulty.)

Hiring Scales for E-Commerce Professionals in the US

Hiring Scales for E-Commerce Professional in the US

Source: WANTED Analytics

Do you know who you are competing with for e-commerce professionals? Find out if this talent is in-demand in your city and see profiles of potential candidates with a free trial of WANTED Analytics!

Already an Analytics user? Log in here – we've added the skill requirements. Just add any occupation, location, or industry filters and we'll show you hiring trends, candidate supply, and your competition for potential candidates.

Will Hiring Demand for E-Commerce Follow Growing Online Sales?

By Abby Lombardi on November 14, 2012 in Retail.

Recent studies have projected that this year's online holiday sales could grow again, making this year's "Cyber Monday" even more important to the retail sector. Forrester projects that online sales for this holiday season could reach $68.4 billion in the US – a 15% increase over 2011′s total. With more consumers turning to online and mobile shopping rather than going to physical stores, we wanted to see if there is an increase in e-commerce hiring by retailers. After all, their websites and platforms will need to support this increase in traffic and revenue. In October, there were just over 2,000 job ads posted online by retailers. This represents a 9% increase in hiring demand compared to 1 year ago and 40% growth compared to 2010.

Hiring demand for E-Commerce Professionals in the Retail Sector

Hiring demand for ecommerce professionals in retail industry

Source: WANTED Analytics

Much of the demand is concentrated in metropolitan areas like Seattle, Chicago, and New York. With the highest volumes of job ads occurring in these cities, they are among some of the areas that will experience more difficulties when recruiting talent. There are limited talent pools of e-commerce professionals with experience in the retail industry. Employers and recruiters should consider hiring e-commerce skilled candidates with experience in other industries to open their candidate pools.

Heat Map of Hiring Demand for E-Commerce Professionals

Heat Map of Hiring Demand for E-commerce professionals

Source: WANTED Analytics

Here are some of the job titles that we see commonly requiring e-commerce experience or knowledge in the retail industry:

  • Web Developer
  • Ecommerce Business Analyst
  • Web Designer
  • Ecommerce Manager
  • Software Engineer
  • Ecommerce Marketing Manager
  • Project Manager
  • Director Ecommerce
  • Senior Software Engineer
  • Java Developer

E-Commerce Hiring Not in the Express Lane

By Abby Lombardi on August 21, 2012 in Computer/Math/IT, Occupations.

Many companies are building out websites, offering online market places, and creating customized retail platforms accessible by computers, tablets, and mobile phones. This means one thing: e-commerce hiring. During July, more than 25,000 job ads were available that called for professionals with e-commerce skills and experience in the United States. This represents a 31% year-over-year compared to July of 2011 and more than 50% from 2 years ago.

Hiring Demand for E-Commerce Skills – 4 Year Hiring Trend

Hiring Demand for E-Commerce Skills

Source: WANTED Analytics

E-commerce skills are most commonly required in technical, marketing, and analyst occupations. This makes sense since IT professionals are needed to build and implement e-commerce platforms, marketers are responsible for directing web traffic, and analysts are often hired to help consult a company through the process. Some of the most commonly advertised job titles requiring an e-commerce background are:

  • Java Developer
  • Web Developer
  • Project Manager
  • Business Analyst
  • Software Engineer
  • .NET Developer
  • Web Designer
  • Marketing Director

Below are the 10 most commonly required skills in e-commerce jobs. Considering that many of the e-commerce related jobs are technical in nature, it's not surprising that many of the below skills are computer and programming related.

  1. Customer relationship management (CRM)
  2. System Development Lifecycle (SDLC)
  3. Management consulting
  4. Application management
  5. Oracle E-Business Suite
  6. Project management
  7. Adobe LifeCycle ES
  8. Microsoft PowerPoint
  9. Oracle Java
  10. Business development

With increasing demand for these skills and a relatively limited supply of potential qualified candidates, our Hiring Scale™ confirms that Recruiters will find these jobs difficult to fill. Across the United States, Recruiters spend an average of 6 weeks advertising jobs and sourcing candidates for these positions. In comparison, Boulder, CO and Albany, NY are currently experiencing some of the most challenging overall recruiting conditions. Competition among employers to attract talent  has increased, yet the number of professionals entering the workforce with the desired skills hasn't grown at the same rate. In Boulder and Albany, the average posting period is 8 weeks, meaning it is likely to take 2 weeks longer to fill e-commerce positions than the US average.

Heat Map of Hiring Scales for E-Commerce Skills

Heat map of Hiring Scales for E-Commerce Skills

Source: WANTED Analytics

The below heat map of Hiring Scales depicts the best and worst places to recruit this talent. Some of the best places to source this talent, shown in green above, are Charleston (WV), Scranton (PA), and De Moines (IA).

Are you recruiting for e-commerce professionals? See how conditions compare in your location area with the free online Hiring Scale. Just tell us where the job is located and the job title or specific required skills and we'll show you how hard-to-fill the job is, average salary data, your competition for talent, and where to find candidates.

Already an Analytics user? Log in and search for "e-commerce" in the keyword filter. Add any other filters, including skills, location, or occupation.

Demand for E-Commerce Skills Increases 26%

By Abby Lombardi on November 18, 2011 in Hiring Demand Indicators, Occupations.

According to a Wall Street Journal article this week, employers are seeking to recruit executives with e-commerce skills. In today's digital marketplace, many companies – especially retailers – are developing strategies to grow online sales and compete with the "web giants." In this blog, we took a look at the volume of job ads that include e-commerce requirements to see what hiring demand looks like.

First of all, demand has been strong in 2011, reaching a 4-year high in May with more than 9,500 jobs posted online. Since then however, demand has declined slowly. In October, Recruiters placed about 6,000 new job listings that included e-commerce skills, up 26% year-over-year. There were about 1,300 employers that included e-commerce specifications in their job ads during October. (In comparison, there were about 1,100 employers advertising for these skills in October 2010.) Some companies that placed the most ads with e-commerce specifications included Deloitte, AT&T, IBM, Amazon, Macy's, Microsoft, and Staples.

Hiring Demand for E-Commerce Skills – 4 Years

Hiring Demand for E-Commerce Skills

Source: WANTED Analytics

It isn't surprising that many of the jobs being posted are for various tech and developer positions. In fact, 56% of the jobs during October were for tech positions – with Web Developers, Computer Systems Analysts, and Software Engineers (applications) at the top. Other commonly advertised jobs were for Marketers, Management Analysts, Market Research Analysts, Accountants, Graphics Designers, and Customer Service Representatives. Even some job ads for Recruiters included requirements for past experience with sourcing for e-commerce skills.

Recruiting conditions in different locations will vary, since hiring demand and talent supply changes from city to city. For example, the highest growth in demand was seen in Pittsburgh, Houston, Charlotte, and Cleveland – all of which experienced triple digit year-over-year growth in ad volume. Of these cities with high growth, our Hiring Scale™ shows that Recruiters in Pittsburgh are likely to see the most difficult recruiting conditions. The talent pool in this area consists of about 18 potential candidates in the workforce for every job advertised, which is lower than the national average of 24 candidates. Recruiters in Pittsburgh also keep job ads online longer, with an average posting period of 44 days.

Hiring Scale for Candidates with E-Commerce Skills

Hiring Scale for E-Commerce Professionals

Source: WANTED Analytics

Are you recruiting for e-commerce skill sets? Sign up for a free trial of WANTED Analytics™ to see how conditions compare in your area and find hidden candidate pools for hard-to-fill jobs.

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