Marketing professionals with mobile skills and experience are one of the hard-to-fill jobs on our Hiring Scale. We thought we'd take a look at some of the reasons why Recruiters are likely to be challenged when sourcing potential candidates for these open positions. First, we'll take a look at the Hiring Scale scores for these jobs. On average, mobile marketing positions score an 87 on our Hiring Scale. The Hiring Scale ranges from 1 to 99, with 99 representing the most difficult recruiting conditions. A job with an average score of 87 would be considered very hard-to-fill. Also, when you look at the below "heat map" of Hiring Scales in major metro areas, most areas are orange and red. Only a couple of locations are yellow, and none are green. So, it's likely that conditions will be rather difficult across the US.
Hiring Scales for Mobile Marketers in Major US Metro Areas
One reason that hiring is likely to be difficult is the growing hiring demand. In the past 90 days, more than 22,000 jobs were available online for mobile marketing professionals. This is a 25% year-over-year increase, when compared to the same 90 days period in 2012. The below hiring trend chart shows that hiring has been growing steadily over the past 4 years.
Hiring Demand for Mobile Marketers in the US – 4 Year Hiring Trend
There are currently 1,843 employers recruiting for mobile marketers. Not only are there a lot of companies hiring, but many companies are sourcing for several mobile marketing positions all at the same time. Below are the 10 companies with the most ads currently online for mobile marketers. As you can see, some of these are sourcing for 200+ jobs at the same time across the US. This means they will not only be competing against each other to attract candidates, but will also be competing against themselves to fill all jobs in a timely manner.
10 Companies with Most Job Ads for Mobile Marketers
However, growing demand isn't the only reason that Recruiters are likely to experience difficulties when sourcing potential candidates. There is a limited candidate supply in the US – approximately 19,000 people in the US work in mobile marketing. If there were 22,000 jobs in the past 90 days available, and only 19,000 potential candidates across the US, that means there aren't even enough people to fill all the open jobs.
Estimated Candidate Supply of Mobile Marketers in the US
So, what do you do if you are recruiting for an open mobile marketing position and are experiencing challenges with sourcing candidates? First, look to areas with lower demand constraints on their talent pool. Cities like Memphis, Tennessee and Springfield, Massachusetts currently only have a couple of employers sourcing for open positions. Keep in mind that these are current conditions – as hiring demand in each location changes, you may have to change the cities you look to for candidates.
Also, consider opening your search to candidates that don't have "marketing" in their job title. For example, Product Manager is actually the most commonly advertised mobile marketing job title. Other common ones include business development, product development, communications, and creative job titles.
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