It's been a while since we last reported on hiring demand for Search Engine Optimization (SEO) skills. At that time, hiring for SEO skills hit an all new high. Is hiring demand still on the upswing? Or has it calmed down?
In August, there were more than 18,000 job ads posted online that required SEO skills, a 32% increase over the same time last year. As you can see in the chart below, hiring demand continues to increase. The highest point in volume of job ads occurred in July with just under 18,400 ads.
Hiring Demand Growth Chart for SEO Skills
The most advertised positions for SEO Skills are:
- Web Developer
- Media Sales Consultant Outside Sales
- Marketing Manager
- Web Designer
- Marketing Director
- Online Marketing Manager
- Sales Representative
- SEO Specialist
- Marketing Specialist
- Senior Web Developer
Most of the advertised positions remain the same with some just switching spots. SEO skills are mostly required in technical, sales or marketing positions. Sales related occupations saw the largest increase in demand, up 124% since last year.
Recruiters are most likely to have a difficult time finding potential candidates with this specific skill set. According to our Hiring Scale™ heat map, Lansing, MI has the least difficult hiring conditions, yet in this location recruiting is still moderately challenging. New York, Los Angeles and San Francisco have the largest candidate pools; however, these metropolitan areas also have the highest demand for SEO skills making them difficult recruiting areas. Youngstown, OH currently has the shortest average posting periods. In this area, job ads are posted online for an average of about 3 weeks, which is 2 1/2 weeks shorter than the national average duration of an online job.
As more companies are realizing that SEO impacts business results by driving more customers and prospects to their websites, competition will be fierce for this talent.
See what hiring demand and difficulty levels for SEO skills look like in your area with a free trial of WANTED Analytics™.