In honor of Social Media Day, we're reviewing hiring trends for this skill to see how demand has evolved. Job ad volume for social media skills continues to rise. May 2013 reached a new high with over 108,500 ads posted online, a 21% increase over the same time last year.
Hiring Demand for Social Media Skills – 4 Year Hiring Trends
Until 2013, social media skills were most commonly advertised in Marketing Manager ads. In February 2013, demand for Public Relations Specialists with social media skills surpassed Marketing Managers. Web Developers, Market Research Analysts and Marketing Specialists, and Public Relations and Fundraising Managers round out the top 5 occupations that advertise for this ability.
Most Commonly Advertised Social Media Occupations
Job volume was highest in the New York (NY) metropolitan area. Los Angeles (CA) and Washington (DC) were also among the locations with the greatest demand. Each of the 10 cities below not only advertised the most for social media skills, but also experienced year-over-year growth. Philadelphia experienced the highest increase, growing 37.7% when comparing May 2013 to May 2012.
Cities with the Most Demand for Social Media Skills
On average, social media skills are moderately difficult-to-fill, scoring 63 on our Hiring Scale (out of a possible 99, with 99 indicating hard-to-fill.) Each of the locations listed above score close to the average ranging from 58 to 76. To reduce hiring difficulty, Recruiters may want to relocate talent from cities that are experiencing less competition for social media talent, such as Lafayette (IN), which scores a 19, the lowest on our Hiring Scale.
Hiring Scale Heat Map Snapshot of Social Media Skills
What does your city score for social media skills on our Hiring Scale? Find out with a free trial of WANTED Analytics.
Already and Analytics user? Log in here – we've already entered the keywords social media for you. Just add your occupation, location, and any specific requirements. Then, view the Hiring Scale on the Talent Req tab.