Advertising and marketing has changed in the digital world, becoming a very difficult skill to recruit for. After increasing demand over the past 4 years to a peak in January, hiring has remained fairly steady in 2013. In September, there were about 5,600 jobs available for digital advertising or marketing professionals, a 19% year-over-year increase. The majority of hiring demand in September was for marketing, with just 13% of ads for digital advertising or public relations jobs.
Hiring Demand for Online Marketing and Advertising Jobs
The most commonly required skills in digital marketing or advertising jobs include:
- Digital marketing
- Online advertising
- Search Engine Optimization (SEO)
- Marketing strategy
- Customer relationship management (CRM)
- Marketing communications
- Integrated marketing
- Search Engine Marketing (SEM)
- Market research
- User Experience design (UX)
Our Hiring Scale scores digital advertising and marketing jobs at an 86. The scores range from 1 to 99, with 99 representing the most hard-to-fill conditions. Marketing and advertising jobs generally score high, averaging an 84 across the US. Digital skills rank slightly higher and it's likely that Recruiters are going to face many challenges when sourcing potential candidates for open jobs. Our Candidate Supply data estimates there are about 45,000 digital marketers in the workforce right now, or about 8 potential candidates per job opening in September. There is a lot of competition among employers to attract these candidates to their jobs. The below map of the US shows Hiring Scale scores for major metro areas. Most cities are shown in orange and red, depicting that conditions will be difficult. The best conditions in the US are currently in Winston-Salem, NC. However, it won't necessarily be "easy" to find candidates here. This location scores a 58 on the Hiring Scale, which is still considered very hard-to-fill.
Curious about the "worst" places to source digital marketing talent? San Francisco, CA and Boulder, CO tie with the the highest score on our Hiring Scale. Both cities score a 92, and have only 2 candidates in the workforce for each job being advertised. If you're looking for work in digital advertising, these areas are in need of qualified candidates!
Are you recruiting for digital advertising and marketing talent? Get Hiring Scale scores, average salary ranges, and profiles of potential candidates in your area with a free trial of WANTED Analytics!