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Why Are Mobile Marketers Hard-to-Recruit?

By Abby Lombardi on May 1, 2013 in Advertising/Marketing.

Marketing professionals with mobile skills and experience are one of the hard-to-fill jobs on our Hiring Scale. We thought we'd take a look at some of the reasons why Recruiters are likely to be challenged when sourcing potential candidates for these open positions. First, we'll take a look at the Hiring Scale scores for these jobs. On average, mobile marketing positions score an 87 on our Hiring Scale. The Hiring Scale ranges from 1 to 99, with 99 representing the most difficult recruiting conditions. A job with an average score of 87 would be considered very hard-to-fill. Also, when you look at the below "heat map" of Hiring Scales in major metro areas, most areas are orange and red. Only a couple of locations are yellow, and none are green. So, it's likely that conditions will be rather difficult across the US.

Hiring Scales for Mobile Marketers in Major US Metro Areas

Hiring Scales for Mobile Marketers in the US

Source: WANTED Analytics

One reason that hiring is likely to be difficult is the growing hiring demand. In the past 90 days, more than 22,000 jobs were available online for mobile marketing professionals. This is a 25% year-over-year increase, when compared to the same 90 days period in 2012. The below hiring trend chart shows that hiring has been growing steadily over the past 4 years.

Hiring Demand for Mobile Marketers in the US – 4 Year Hiring Trend

Hiring Demand for Mobile Marketers

Source: WANTED Analytics

There are currently 1,843 employers recruiting for mobile marketers. Not only are there a lot of companies hiring, but many companies are sourcing for several mobile marketing positions all at the same time. Below are the 10 companies with the most ads currently online for mobile marketers. As you can see, some of these are sourcing for 200+ jobs at the same time across the US. This means they will not only be competing against each other to attract candidates, but will also be competing against themselves to fill all jobs in a timely manner.

10 Companies with Most Job Ads for Mobile Marketers

Companies currently hiring for mobile marketers

Source: WANTED Analytics

However, growing demand isn't the only reason that Recruiters are likely to experience difficulties when sourcing potential candidates. There is a limited candidate supply in the US – approximately 19,000 people in the US work in mobile marketing. If there were 22,000 jobs in the past 90 days available, and only 19,000 potential candidates across the US, that means there aren't even enough people to fill all the open jobs.

Estimated Candidate Supply of Mobile Marketers in the US

Candidate Supply of Mobile Marketers in the US

Source: WANTED Analytics

So, what do you do if you are recruiting for an open mobile marketing position and are experiencing challenges with sourcing candidates? First, look to areas with lower demand constraints on their talent pool. Cities like Memphis, Tennessee and Springfield, Massachusetts currently only have a couple of employers sourcing for open positions. Keep in mind that these are current conditions – as hiring demand in each location changes, you may have to change the cities you look to for candidates.

Also, consider opening your search to candidates that don't have "marketing" in their job title. For example, Product Manager is actually the most commonly advertised mobile marketing job title. Other common ones include business development, product development, communications, and creative job titles.

Are you recruiting for mobile marketing professionals? Find out what hiring demand and talent supply are in your city with a free trial of WANTED Analytics.

Already an Analytics user? Log in here – the marketing occupation and mobile keywords have already been selected. Just add any specific location, skills, or certification requirements to get customized results for your local market.

Where to Recruit Marketing Managers on the West Coast

By Abby Lombardi on February 27, 2013 in Advertising/Marketing.

Last week, we covered jobs that weren't tech related in the Silicon Valley. Our Hiring Scale showed that, of the 10 most in-demand jobs outside of IT related positions, Marketing Managers are likely to be the hardest to fill. The San Francisco metro area scored a 94 on our Hiring Scale and the San Jose area scored a 90. A score of 99 would depict the hardest-to-fill situation. With these 2 cities coming pretty close to a 99, we thought it would be helpful to look at some places West Coast Recruiters may have better luck looking for marketing talent.

Hiring Scale Map for Marketing Managers

Hiring Scale Map for Marketing Managers

Source: WANTED Analytics

Based on the above map of Hiring Scales, you can see that it's likely to be very difficult in most locations. The best locations across the US include:

  1. Eugene-Springfield, OR
  2. Spartanburg, SC
  3. Norwich-New London, CT
  4. Altoona, PA
  5. Hickory-Lenoir-Morganton, NC

The above locations are experiencing lower hiring demand, yet still have larger talent pools to source from. Recruiters in these cities will likely see less competition and are likely to fill jobs faster. For example, the average duration of a job ad in Eugene, Oregon is 32 days – or about 4.5 weeks. Employers in the Silicon Valley currently leave jobs online for an average of 6 weeks – 1.5 weeks longer than Eugene. Imagine if you were able to reduce the posting periods of job ads (and possibly the entire time-to-fill) by more than 1 week!

Hiring Scale for Marketers in Eugene, OR

Hiring Scale for Marketers in Eugene, OR

Source: WANTED Analytics

Of course, recruiting from these more eastern locations might require relocating a new employee. We understand that this isn't always feasible for all jobs. While this is something that Recruiters and hiring managers should discuss as a part of their strategy for finding the best possible candidates in the shortest possible time, you may need local areas to source from. So, we also wanted to provide you with some nearby locations where conditions may be more favorable for recruiting Marketers.

Here are the 5 metro areas within 200 miles of the Silicon Valley with the best conditions for sourcing marketing professionals:

  1. Fresno, CA
  2. Sacramento, CA
  3. Modesto, CA
  4. Stockton, CA
  5. Vallejo, CA

These areas may not provide great recruiting conditions, but they are likely to be better than in the Silicon Valley. For example, Fresno, CA scores a 73 on our Hiring Scale. It's not necessarily considered "easy" with that score, but Recruiters here are likely to fill jobs faster and easier than in San Francisco or San Jose.

Hiring Scale for Marketers in Fresno, CA

Hiring Scale for Marketers in Fresno, CA

Source: WANTED Analytics

Are you recruiting for Marketing Managers? Find out if they will be hard-to-fill in your local area before you even start sourcing candidates with a free trial of WANTED Analytics!

Already an Analytics user? Log in here for a prepopulated search. Add the location and any other skill requirements and generate a Talent Sourcing Report. Or just upload a job req on the New Search tab for customized results!

Did Super Bowl Advertisers Ramp Up Hiring for Ad Talent?

By Abby Lombardi on January 29, 2013 in Advertising/Marketing.

Super Bowl XLVII is this Sunday and many people are anxiously awaiting the best part – the commercials! We thought it would be interesting to take a look at companies slated to have commercials during the game to see if they've been ramping up hiring demand for advertising talent.

Here is a list of some companies that bought space:

  • Anheuser-Busch
  • Cars.com
  • Doritos (Pepsi Co)
  • GoDaddy.com
  • Lincoln (Ford Motor)
  • Milk Processor Education Program
  • PepsiCo
  • Skechers
  • Tide (Proctor & Gamble)
  • Volkswagen
  • Audi
  • Chrysler
  • e-Trade
  • Hyundai
  • M&M's (Mars)
  • Oreo (Mondelez International)
  • RIM
  • SodaStream International
  • Toyota
  • Walt Disney
  • Axe (Unilever)
  • Coca-Cola
  • Gildan Activewear
  • Kia
  • Mercedez-Benz
  • Paramount Pictures
  • Samsung
  • Taco Bell (Yum! Brands)
  • Universal Pictures
  • Wonderful Pistachios (Roll International)

Of the above 30 companies, we found 18 that have advertised for advertising positions online in the past 120 days.  Some companies may not have hired new advertising professionals because many use an advertising agency to develop and produce their ads, or they already have the internal talent to create their ads for the Super Bowl. Many of the companies saw year-over-year declines in hiring, when compared to the same 120-day time period last year. 5 companies, however, experienced higher demand this year than last.

Hiring Demand at Super Bowl Advertisers

Source: WANTED Analytics

It's not surprising that many of the jobs are located in the NY metro area. New York City typically sees high volumes of advertising related job ads. Other cities seeing increases included Detroit, Los Angeles, Chicago, and San Jose. With several auto manufacturers slotted for commercials, it's likely increased hiring demand in Detroit makes sense.

Hiring Demand by Metro Area

Source: WANTED Analytics

For a review of hiring demand by last year's Super Bowl advertisers, check out our blog from 2012 Hiring Demand by Companies Advertising during the Super Bowl.

Are you recruiting for advertising jobs? Find out how what demand is like in your city and see who you'll compete with to attract talent with a free trial of WANTED Analytics.

Already an Analytics user? Log in and search for "Advertising" occupations in your local area. To compare yourself with one of the above companies, just add the employer filter. Don't forget to share these hiring trends with hiring managers so you can develop the most efficient recruiting strategy!

Hiring Demand for Marketers Grows – And Makes Recruiting Difficult

By Abby Lombardi on January 3, 2013 in Advertising/Marketing.

Hiring demand for marketing professionals continues to remain strong. Over the past 30 days, more than 56,000 job ads were available online for Marketers. Despite declining over the past few months of 2012 (likely a seasonal trend), the volume of ads was up 14% compared to the same 30-day period last year. In addition, the number of employers or staffing firms grew 7% versus last year. Some people may think that Marketers will be a relatively easy-to-fill job. However, this growing demand by more companies will cause employers and recruiters to compete more fiercely to attract potential candidates. To help you with your recruiting strategy, we thought we would examine recent trends in hiring demand for marketing professionals. Recruiters – be sure to share this information with hiring managers or other recruiting professionals that need more data on this demand.

Hiring Demand for Marketing Professionals in the US

Hiring Demand for Marketing Professionals in the US

Source: WANTED Analytics

First, we wanted to share the most in-demand skills in job ads for Marketers. Since there is a wide range of skills – from product marketing skills to strong oral and written skills to analytical skills – it's likely to that Recruiters will face challenges finding a potential candidate that meets all their requirements.

  1. Product development/management
  2. Project management
  3. Business development
  4. Microsoft PowerPoint
  5. Oral and written communication skills
  6. Detail oriented
  7. Self-starting/self-motivated
  8. Microsoft Office
  9. Product marketing
  10. Analytical skills

The average posting period (the number of calendar days that a marketing job ad is online) is 42 days – or 6 weeks. This doesn't necessarily mean that a job is filled in 6 weeks on average, but just that the ad is available for applicants. It's likely that it will actually take longer to complete the application and interview process, negotiate hiring terms, and have the new employee start their position. However, there are some locations that are currently experiencing a shorter posting period. Two cities that are currently seeing the shortest posting period in the US are Charleston, West Viriginia and Bismarck, North Dakota. In both of these areas, job ads remain online for just 20 days on average (about 3 weeks) – half the time seen across the country. In comparison, some of the cities currently seeing the longest posting period are Waterloo-Cedar Falls, Iowa and Corvallis, Oregon. In these 2 areas, job ads remain posted online for over 80 days on average – that's almost 11.5 weeks!

Average Posting Periods for Marketing Jobs in Major Metropolitan Areas

Average posting period for Marketing jobs in the US

Source: WANTED Analytics

Our Hiring Scale ranks Marketing Managers as a 91, out of 99, depicting that these positions will be hard-to-fill. Below, we shared the 3 cities currently experiencing the best and worst conditions for sourcing this talent.

3 Locations with the Least Difficult Recruiting Conditions for Marketing Managers 3 Locations with the Most Difficult Recruiting Conditions for Marketing Managers
  1. Lakeland, Florida
  2. Spartanburg, South Carolina
  3. Eugene-Springfield, Oregon
  1. Columbia, Missouri
  2. Fayetteville, Arkansas
  3. Seattle, Washington

Recruiters that are struggling to fill marketing positions and experiencing a longer time-to-fill may want to consider sourcing candidates in the 3 cities above. While Corvallis, Oregon has a long posting period, the nearby metro area of Eugene is one of the best places to find this talent.

Are you hiring for marketing professionals? Find out what the Hiring Scale score is in your city with a free trial of WANTED Analytics!

Already an Analytics user? Log in and search for the "Marketing Managers" occupation and select your metro area, or copy/paste one of your job reqs into the Search Wizard. Don't forget to generate a Talent Sourcing Report to share with hiring managers and HR partners as you develop a recruiting strategy.

Blogging Booms, but Can Recruiters Find Candidates?

By Abby Lombardi on December 4, 2012 in Advertising/Marketing, Occupations.

We recently wrote about the importance of oral and written communication skills in today's job market. More professionals need to get ideas across through writing articles and blogging is a very popular form of that. As adoption of blogging increases, hiring demand is likely to reach new heights. During the past 90 days, US employers posted 1,700 job ads for Bloggers, doubling their demand when compared to the same 90-day period last year.

Hiring Demand for Bloggers

Hiring Demand for Bloggers

Source: WANTED Analytics

The job titles that most commonly require blogging skills or experience include:

  1. Marketing Director
  2. Social Media Manager
  3. Marketing Manager
  4. Social Media Specialist
  5. Social Media Intern
  6. Web Developer
  7. Social Media Marketing Manager
  8. Marketing Coordinator
  9. Reporter
  10. Community Manager

Most of these jobs are marketing related, which isn't surprising since a company's marketing department is usually responsible for blogging and social media. However, we noticed that "social media" job titles are very prevalent, proving that using social media as a business practice is not a fad. Companies are likely developing very specific roles (and possibly entire teams or departments) around social media.

So, if demand is increasing rapidly, are there enough qualified potential candidates to fill these jobs? The map of Hiring Scales for Bloggers across the US shows that the level of difficulty will depend on where you are trying to fill a job (or where you are willing to relocate candidates from.) For example, Recruiters sourcing for Bloggers in Columbus, Ohio are likely to see some of the most difficult conditions. Here, there is high demand and smaller talent pool, meaning that there is likely to be heavy competition among employers to attract candidates. However, it is likely to be significantly easier in Pittsburgh, Pennsylvania where the demand remains relatively low. If you are able to recruit talent in Pittsburgh, it may be easier and faster to relocate them to your area since you won't be competing with as many other companies.

Hiring Scales for Bloggers – Difficulty-to-Recruit

hiring scales for recruiting Bloggers

Source: WANTED Analytics

Are you recruiting for Bloggers? Find out if this talent is in-demand in your city and the best places to find candidates with a free trial of WANTED Analytics!

Already an Analytics user? Log in and search for "blogger" as a keyword. Don't forget to add the specific skills you require in your open positions and your location to get the most accurate recruiting conditions.

Mobile Marketing Isn't Just a Fad – Hiring Demand Holds On

By Abby Lombardi on October 29, 2012 in Advertising/Marketing.

Mobile marketing is a hot topic right now and continues to change marketing and advertising strategies. Some may think it's just a "fad," while others have fully adopted these tactics, and even others are holding out to develop their strategies until it stabilizes. We thought it would be interesting to take a look at some recent hiring demand and the national talent demand to see what recruiting conditions may be like.

In September, there were about 7,300 job ads posted online for mobile marketing positions. While this is a slight decline (only by a couple hundred postings) from earlier highs, demand seems to be holding strong at a 43% year-over-year increase.

Hiring Demand for Mobile Marketers – 4 Year Hiring Demand

Hiring Demand for Mobile Marketers

Source: WANTED Analytics

However, we found it interesting that San Francisco has ousted New York from the top hiring demand location in September. There were about 1,100 jobs advertised online during September in San Francisco, growing at an astonishing 111% year-over-year. In comparison, there were about 1,000 mobile marketing positions available in the New York metro area, a 23% increase compared to September 2011. New York has seen the highest demand for this talent every month since November 2009, until last month. Other cities with the highest number of job ads included San Jose, Seattle, and Los Angeles.

Some of the interesting skills that are commonly required in job ads for mobile marketers are listed below. It seems that potential candidates are commonly required to have several product and integrated marketing skills, as well as strong analytical, web, and design experience.

  • Product development/management
  • Business development
  • Digital marketing
  • User experience design
  • Product marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Web analytics
  • Competitive analysis
  • Graphical user interface design

With hiring demand growing quickly for mobile marketers and the talent pool still somewhat limited since it's still considered an emerging area, it's probably not too surprising that these jobs are likely to be hard-to-fill. Below is a map of recruiting conditions for mobile marketing jobs in major metro areas across the US. All areas where there is enough supply and demand to determine a Hiring Scale are dark orange and red, meaning that Recruiters everywhere are likely to experience difficulties when filling these jobs.

Hiring Scales for Mobile Marketing Jobs in the US

Source: WANTED Analytics

How does recruiting for mobile marketing skills compare in your local area? The free, online Hiring Scale can show you – before you start recruiting! Try it now: www.hiringscale.com

Already an Analytics user? Log in and search for "mobile marketing" as a keyword. Add your location, industry, or other required skills to see how conditions compare in your area.

Content Is King, but Can It Rule Hiring Demand?

By Ashley Rowe on October 13, 2012 in Advertising/Marketing.

Content has become a key component of marketing because it drives web traffic, engages the audience, and creates profitable interactions. Some examples include magazines, whitepapers, podcasts, video, blogs, and webinars.  This is a growing focus in marketing and PR, so we wanted to see if companies are hiring specifically for this niche role. In September, more than 4,600 job ads were posted online that include the term content in the job title. Hiring demand for content jobs experienced a 17% year-over-year increase as of September 2012.

Hiring Demand Growth Chart for Content Jobs

Hiring Demand Growth Chart for Content Jobs

SOURCE: WANTED Analytics

Below is our heat map of current job ad volume throughout the country. Darker blue indicates areas with higher job counts. New York and Los Angeles have the most ads currently being advertised online.

Job Volume Heat Map for Content Jobs

Job Volume Heat Map for Content Jobs

SOURCE: WANTED Analytics

The most commonly advertised content job titles are:

  1. Web Content Manager
  2. Content Manager
  3. Web Content Specialist
  4. Web Content Developer
  5. Web Content Editor
  6. Web Content Writer
  7. Web Content Administrator
  8. Content Editor
  9. Content Developer
  10. Content Specialist

These job titles fall under 3 different categories involved in a content strategy, technical development, creation, and promotion. The technical side saw the most hiring demand with over 2,200 job ads posted online. 553 job ads were listed for jobs that would create content and 751 for positions that would promote it. Employers often require potential candidates to be familiar with HTML, Project Management, Content Management Systems, and Search Engine Optimization (SEO). These required skills match the process of preparing a website for content, writing and developing the content, adding it to the website, presenting it to the audience and ensuring that it can be easily found through web searches.

Our Hiring Scale shows that across the country Recruiters are experiencing difficulties when sourcing for content related jobs. They are likely to experience the best recruiting conditions when looking for talent in Muskegon, MI. In comparison, Madison (WI) and Iowa City (IA) are likely to be among the most difficult locations to recruit candidates.

Hiring Scale for Content Jobs

Hiring Scale for Content Jobs
SOURCE: WANTED Analytics

Are you hiring for content positions? Find out what hiring conditions are like in your area with a free trial of WANTED Analytics™.

Where Can Employers Find 66,000 Marketers?

By Abby Lombardi on October 3, 2012 in Advertising/Marketing.

In August, there were more than 66,000 job ads available online for Marketing Managers across the US – 10% more job ads than were available in August 2011. With more than 15,000 employers and staffing agencies recruiting this talent, competition among recruiting professionals is getting fierce. The average posting period for a marketing job ad is 6 weeks, meaning it takes Recruiters 42 days to collect resumes and begin the interviewing process. While this is the national average, many areas will see even more challenging conditions. The below heat map of Hiring Scales for major metropolitan areas confirms it's likely to be very difficult to source Marketers. So, we thought it would be helpful to take a look at the places with the best recruiting conditions.

Hiring Scale for Sourcing Marketing Managers Across the US

Hiring Scale for Sourcing Marketing Managers Across the US

Source: WANTED Analytics

Why is it important to look at these locations? If Recruiters are able to target their job ads in these cities, they may find that overall recruiting conditions are less difficult. In the 10 below locations, the conditions are currently more favorable for Recruiters. There is likely less hiring demand, less competition to attract candidates, and more potential candidates. Also, as demand and the workforce change in these locations, recruiting conditions may vary over time.

10 Metropolitan Areas with the Least Difficult Conditions for Sourcing Marketers:

  1. Norwich-New London, Connecticut
  2. Hickory-Lenoir-Morganton, North Carolina
  3. Lakeland, Florida
  4. Olympia, Washington
  5. Champaign-Urbana, Illinois
  6. Eugene-Springfield, Oregon
  7. Spartanburg, South Carolina
  8. Chattanooga, Tennessee
  9. Memphis, Tennessee
  10. Waterloo-Cedar Falls, Iowa

Even though these locations may see less difficulties than their other counterparts across the US, conditions will be far from easy. The Hiring Scale for Norwich, Connecticut below shows that finding candidates will still be somewhat difficult, even though this is likely the best place in the US to find talent.

Hiring Scale for Marketers in Norwich, CT

Hiring Scale for Marketers in Norwich, CT

Source: WANTED Analytics

Are you sourcing for open marketing jobs? Find out what conditions are like in your area with a free trial of WANTED Analytics!

Already an Analytics user? Log in and search for Marketing Managers in the occupation filter. Add any additional requirements – skills, certifications, locations, etc – and get recruiting trends for your specific job reqs!

The Search for SEO Skills

By Ashley Rowe on September 30, 2012 in Advertising/Marketing, Sales, Web Development.

It's been a while since we last reported on hiring demand for Search Engine Optimization (SEO) skills. At that time, hiring for SEO skills hit an all new high. Is hiring demand still on the upswing? Or has it calmed down?

In August, there were more than 18,000 job ads posted online that required SEO skills, a 32% increase over the same time last year. As you can see in the chart below, hiring demand continues to increase. The highest point in volume of job ads occurred in July with just under 18,400 ads.

Hiring Demand Growth Chart for SEO Skills

Hiring Growth Chart for SEO Skills

SOURCE: WANTED Analytics

The most advertised positions for SEO Skills are:

  1. Web Developer
  2. Media Sales Consultant Outside Sales
  3. Marketing Manager
  4. Web Designer
  5. Marketing Director
  6. Online Marketing Manager
  7. Sales Representative
  8. SEO Specialist
  9. Marketing Specialist
  10. Senior Web Developer

Most of the advertised positions remain the same with some just switching spots. SEO skills are mostly required in technical, sales or marketing positions. Sales related occupations saw the largest increase in demand, up 124% since last year.

Recruiters are most likely to have a difficult time finding potential candidates with this specific skill set. According to our Hiring Scale™ heat map, Lansing, MI has the least difficult hiring conditions, yet in this location recruiting is still moderately challenging. New York, Los Angeles and San Francisco have the largest candidate pools; however, these metropolitan areas also have the highest demand for SEO skills making them difficult recruiting areas. Youngstown, OH currently has the shortest average posting periods. In this area, job ads are posted online for an average of about 3 weeks, which is 2 1/2 weeks shorter than the national average duration of an online job.

Hiring Scale Heat Map for SEO Skills

SOURCE: WANTED Analytics™

As more companies are realizing that SEO impacts business results by driving more customers and prospects to their websites, competition will be fierce for this talent.

See what hiring demand and difficulty levels for SEO skills look like in your area with a free trial of WANTED Analytics™.

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