A study by The Creative Group suggests 13% of marketing and advertising executives plan to increase hiring for creative talent in the first half of 2014 (up 9% from a 6 months ago.) We looked at hiring for marketing, advertising, and PR professionals to see whether these jobs were more in-demand at advertising agencies or at corporations. Our recruiting analytics show that advertising agencies will be facing a high volume of competition from corporations. Only .7% of marketing and advertising jobs were actually listed by advertising agencies. Across all sectors hiring for marketing and advertising professionals was up 1.5% during the past 30 days when compared to the same 30-day period last year. At corporations, the software publishers industry had the highest number of job ads posted online.
The companies surveyed by The Creative Group particularly plan to hire creative professionals skilled in social media, media services, and brand/product management during the first 6 months of 2014. Their research also revealed that 1/3 of survey respondents said it's a challenge to find skilled creative talent. We analyzed how many marketing and advertising job ads refer to the skills those surveyed plan to recruit and how difficult-to-fill each attribute is likely to be. The Hiring Scale scores below are based on a range from 1 – 99, with 99 demonstrating hardest-to-recruit.
Areas Advertising and Marketing Companies Are Looking to Add Staff
Of the skills listed above, social media skills are most commonly required, appearing in 15% of job ads for marketing and advertising professionals. 16% of executives surveyed plan to hire in candidates with these abilities in the next 6 months. Although fewer survey respondents plan to hire for mobile development skills, this is the hardest quality to recruit, scoring an 80. Brand/product management is likely to be the second most difficult skill to hire, scoring a 79.
If you're looking for marketing and advertising talent with these skills, sign up for a free trial of WANTED Analytics to find the best places to source talent.
Already an Analytics user? Log in here. Copy and paste you job ad into the Search Wizard. Then view the Hiring Scale Heat Map to find locations with low Hiring Scale scores.