Mobile marketing is a hot topic right now and continues to change marketing and advertising strategies. Some may think it's just a "fad," while others have fully adopted these tactics, and even others are holding out to develop their strategies until it stabilizes. We thought it would be interesting to take a look at some recent hiring demand and the national talent demand to see what recruiting conditions may be like.
In September, there were about 7,300 job ads posted online for mobile marketing positions. While this is a slight decline (only by a couple hundred postings) from earlier highs, demand seems to be holding strong at a 43% year-over-year increase.
Hiring Demand for Mobile Marketers – 4 Year Hiring Demand
Source: WANTED Analytics
However, we found it interesting that San Francisco has ousted New York from the top hiring demand location in September. There were about 1,100 jobs advertised online during September in San Francisco, growing at an astonishing 111% year-over-year. In comparison, there were about 1,000 mobile marketing positions available in the New York metro area, a 23% increase compared to September 2011. New York has seen the highest demand for this talent every month since November 2009, until last month. Other cities with the highest number of job ads included San Jose, Seattle, and Los Angeles.
Some of the interesting skills that are commonly required in job ads for mobile marketers are listed below. It seems that potential candidates are commonly required to have several product and integrated marketing skills, as well as strong analytical, web, and design experience.
- Product development/management
- Business development
- Digital marketing
- User experience design
- Product marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Web analytics
- Competitive analysis
- Graphical user interface design
With hiring demand growing quickly for mobile marketers and the talent pool still somewhat limited since it's still considered an emerging area, it's probably not too surprising that these jobs are likely to be hard-to-fill. Below is a map of recruiting conditions for mobile marketing jobs in major metro areas across the US. All areas where there is enough supply and demand to determine a Hiring Scale are dark orange and red, meaning that Recruiters everywhere are likely to experience difficulties when filling these jobs.
Source: WANTED Analytics
How does recruiting for mobile marketing skills compare in your local area? The free, online Hiring Scale can show you – before you start recruiting! Try it now: www.hiringscale.com
Already an Analytics user? Log in and search for "mobile marketing" as a keyword. Add your location, industry, or other required skills to see how conditions compare in your area.
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