Customer service should be a key strategy for any company and, based on hiring demand for CRM skills, it seems that employers are focusing on it. In September, there were more than 71,000 job ads that required CRM or customer relationship management skills for potential candidates. After a peak of 76,000 job ads in March, demand has declined slightly. However, this skill is holding strong and remains one of the most in-demand skills for jobs in the US.
Hiring Demand for CRM Skilled Professionals – 4 Year Hiring Trend
Source: WANTED Analytics
There are 3 fields that most commonly need CRM skills – technical jobs that build, program, and customize CRM software and sales and marketing positions that are likely to use the program to track and monitor customer service and various promotions. Positions with the highest demand for CRM knowledge and experience during September were Computer Systems Analysts, Sales Managers, Marketing Managers, Sales Representatives (services) and Sales Representatives (wholesale and manufacturing).
Our Hiring Scale shows us that these positions will be somewhat challenging for Recruiters since competition is still fierce among employers to attract potential candidates. On average, job ads remain online for 6 weeks across the US. Of course, this will vary by location depending on regional variables. For example, job ads in Binghamton, New York remain online for one of the longest time periods across the US. Here, jobs over the past 12 months have averaged a 10 week posting period. On the other hand, Cumberland, Maryland averages one of the shortest posting periods at less than 3 weeks.
Average Posting Period for CRM Jobs Across the US
Source: WANTED Analytics
How long do you keep CRM related job ads online? Is it longer or shorter than your regional average? Find out with a free trial of Analytics!
Already an Analytics user? Log in and search for "CRM" in the skills filter. Add your location or select a specific occupation to see how hard-to-fill your open positions are likely to be.
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To be honest within today business standards almost all products or services are becoming equal whether on the quality side or the offering, the only thing that differentiate between them is an effective CRM tools and methods. Being able to provide your consumer a better after sales service increasing your retention rate and providing you with an exact conversion rate. Also an effective CRM tool when used wisely can increase your customers data base, increase customer retention, provide an accurate ROI readings on campaigns executed, achieve pre-set KPI's, achieve and calculate prospect to customer conversion and decrease your marketing expenditure . So no wonder CRM is becoming an essential part of sales and marketing professionals work set.