By Ashley Rowe on October 13, 2012 in Advertising/Marketing.

Content has become a key component of marketing because it drives web traffic, engages the audience, and creates profitable interactions. Some examples include magazines, whitepapers, podcasts, video, blogs, and webinars.  This is a growing focus in marketing and PR, so we wanted to see if companies are hiring specifically for this niche role. In September, more than 4,600 job ads were posted online that include the term content in the job title. Hiring demand for content jobs experienced a 17% year-over-year increase as of September 2012.

Hiring Demand Growth Chart for Content Jobs

SOURCE: WANTED Analytics

Below is our heat map of current job ad volume throughout the country. Darker blue indicates areas with higher job counts. New York and Los Angeles have the most ads currently being advertised online.

Job Volume Heat Map for Content Jobs

SOURCE: WANTED Analytics

The most commonly advertised content job titles are:

1. Web Content Manager
2. Content Manager
3. Web Content Specialist
4. Web Content Developer
5. Web Content Editor
6. Web Content Writer
7. Web Content Administrator
8. Content Editor
9. Content Developer
10. Content Specialist

These job titles fall under 3 different categories involved in a content strategy, technical development, creation, and promotion. The technical side saw the most hiring demand with over 2,200 job ads posted online. 553 job ads were listed for jobs that would create content and 751 for positions that would promote it. Employers often require potential candidates to be familiar with HTML, Project Management, Content Management Systems, and Search Engine Optimization (SEO). These required skills match the process of preparing a website for content, writing and developing the content, adding it to the website, presenting it to the audience and ensuring that it can be easily found through web searches.

Our Hiring Scale shows that across the country Recruiters are experiencing difficulties when sourcing for content related jobs. They are likely to experience the best recruiting conditions when looking for talent in Muskegon, MI. In comparison, Madison (WI) and Iowa City (IA) are likely to be among the most difficult locations to recruit candidates.

Hiring Scale for Content Jobs

Are you hiring for content positions? Find out what hiring conditions are like in your area with a free trial of WANTED Analytics™.

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