Media outlets and corporations are realizing the importance of creating content on their websites. Content drives and retains web traffic that contributes to business results. One such example is blogs. Blogging can also be referred to as brand journalism, an indirect advertising message that promotes the company while providing information that is appealing to their target audience. Over the past 4 years hiring demand for Bloggers experienced a bumpy ride. However, it looks like this skill made steadier progress this year increasing 214% since January 2012.
Hiring Demand for Bloggers
More than 700 jobs advertised online reference Blog or Blogger in the job title. Below are the most commonly advertised titles.
- Writer Blogger to Write
- Writer Blogger
- Online Writer Blogger Nationwide Social Media
- Survey Taker Government Publishing Writer Blogger
- Internet Blogger to Manage Own Blog Social Media Manager
- Writer Blogger to Write City
- Writer Blogger City
- Writer Blogger Journalist Intern
- Writer Blogger Journalist Op
The most commonly required blogging skill is WordPress, which is one of the most popular blog publishing tools. Second to that skill is SEO (Search Engine Optimization), which helps direct traffic to the website and/or blog.
Since blogging is a young skill, hiring for Bloggers is moderately difficult. Dallas, TX has the most favorable hiring conditions due to a large talent pool in relation to the volume of jobs advertised. New York City has the most job ads posted for this skill followed by Washington, D.C.
The industry with the most job ads for this skill is the Professional, Scientific, and Technical Services industry, which may signal that brands are introducing more product-related blogs. News outlets are second in demand, as they see this communication tool as a valuable way to connect with readers and gain new traffic.
Does your company have a blog?
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Links to this article (3)
October 7, 2012 - www.scoop.it
Blogging Gains Traction in Job Ads – Jobs. Trends. Insight. | SeymourResults Social Media | Scoop.it
October 9, 2012 - www.scoop.it
Blogging Gains Traction in Job Ads – Jobs. Trends. Insight. | Technological Sparks | Scoop.it
October 23, 2012 - www.scoop.it
Blogging Gains Traction in Job Ads – Jobs. Trends. Insight. | Creative Arts Consulting LLC | Scoop.it