In August, there were more than 66,000 job ads available online for Marketing Managers across the US – 10% more job ads than were available in August 2011. With more than 15,000 employers and staffing agencies recruiting this talent, competition among recruiting professionals is getting fierce. The average posting period for a marketing job ad is 6 weeks, meaning it takes Recruiters 42 days to collect resumes and begin the interviewing process. While this is the national average, many areas will see even more challenging conditions. The below heat map of Hiring Scales for major metropolitan areas confirms it's likely to be very difficult to source Marketers. So, we thought it would be helpful to take a look at the places with the best recruiting conditions.
Hiring Scale for Sourcing Marketing Managers Across the US
Source: WANTED Analytics
Why is it important to look at these locations? If Recruiters are able to target their job ads in these cities, they may find that overall recruiting conditions are less difficult. In the 10 below locations, the conditions are currently more favorable for Recruiters. There is likely less hiring demand, less competition to attract candidates, and more potential candidates. Also, as demand and the workforce change in these locations, recruiting conditions may vary over time.
10 Metropolitan Areas with the Least Difficult Conditions for Sourcing Marketers:
- Norwich-New London, Connecticut
- Hickory-Lenoir-Morganton, North Carolina
- Lakeland, Florida
- Olympia, Washington
- Champaign-Urbana, Illinois
- Eugene-Springfield, Oregon
- Spartanburg, South Carolina
- Chattanooga, Tennessee
- Memphis, Tennessee
- Waterloo-Cedar Falls, Iowa
Even though these locations may see less difficulties than their other counterparts across the US, conditions will be far from easy. The Hiring Scale for Norwich, Connecticut below shows that finding candidates will still be somewhat difficult, even though this is likely the best place in the US to find talent.
Hiring Scale for Marketers in Norwich, CT
Source: WANTED Analytics
Are you sourcing for open marketing jobs? Find out what conditions are like in your area with a free trial of WANTED Analytics!
Already an Analytics user? Log in and search for Marketing Managers in the occupation filter. Add any additional requirements – skills, certifications, locations, etc – and get recruiting trends for your specific job reqs!
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