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Pinning for Pinterest Skills

By Ashley Rowe on September 15, 2012 in Hiring Demand Indicators.

In the spring we wrote about hiring demand for Pinterest skills. At that time, this picture sharing social network was relatively new, but gaining popularity. Since social networks can explode or fizzle in an instant, we wanted to check in and see how hiring demand has changed in the past few months.

Hiring demand grew 265% since we last covered Pinterest skills in March. Ads first started appearing in April 2011. As of August 2012 there were more than 2,100 job ads listed online.

Hiring Demand Growth Chart for Pinterest Skills

Hiring Demand Growth Chart for Pinterest Skills

SOURCE: WANTED Analytics

Most Advertised Jobs for Pinterest Skills

  1. Social Media Intern
  2. Social Media Manager
  3. Social Media Marketing
  4. Marketing Intern
  5. Social Media Specialist
  6. Social Media Coordinator
  7. Marketing Manager
  8. Social Media Community Manager
  9. Demand Programs Intern
  10. Social Media Marketing Manager

It appears that Social Media titles have taken over the list. With the volume of social network sites popping up, some employers might find it necessary to add a separate social media position so time can be allocated to all the prevalent sites. Social Media Intern has moved to the top of the list and other Intern positions joined these most demanded titles. Perhaps employers are turning to students for the latest trends and knowledge in social media.

Along with Pinterest skills, employers are also looking for the following experience:

  • Adobe Photoshop
  • Search Engine Optimization
  • Microsoft Office
  • Social Media Marketing
  • Social Media Strategy

Pinterest has only been around since March 2010 and it launched into mainstream awareness this year. Since Pinterest is a young social network, it's more likely to be difficult to source candidates experienced with this tool. Below is the Hiring Scale heat map snapshot of one of the cities with the most advantageous recruiting conditions, Detroit, MI.

Hiring Scale Heat Map of Pinterest Skills

SOURCE: WANTED Analytics

New York, Los Angeles, and San Francisco still have the most demand for professionals with Pinterest skills. These cities have larger talent pools than other areas, but it's not enough to improve the difficulty level they are likely to experience when hiring candidates.

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