Video games are no longer just a way to spend your free time. This is an in-demand field, with growing volumes of job ads in tech, retail, marketing, sales, and media. In August, more than 2,900 jobs were advertised online for video gaming related careers in the United States – up 60% from August of last year. This also represents all new highs in the volume of job ads for gaming positions. Is this another sign that gamification is a growing business strategy?
Hiring Demand for Video Gaming Talent – 4 Year Hiring Trend
Among the most commonly advertised job titles for gaming careers are:
- Video Gaming User Specialist
- Merchandiser Specialist
- Video Game Sales Specialist
- Video Game Demonstrator
- Game Advisor
Although technology job titles most often require gaming knowledge, there are many other fields that increasingly require this experience and interest. Some of these occupational fields include Marketing Managers, Retail Salespersons and Sales Managers, Multi-media Artists and Animators, Market Research Analysts, and Product Demonstrators.
Gaming jobs require many niche skills, especially for video game development and programming one of the more in-demand areas. Some of the most commonly required skills in current online job ads are:
- Graphical User Interface Design (UI)
- Quality Assurance (QA)
- Software development
- Product development/management
- Project management
- Oracle Java
- Adobe Photoshop
- Structured query language
- Microsoft PowerPoint
The metro areas with the highest demand for video gaming specialists in August were Los Angeles, Seattle, San Francisco, San Jose, and Chicago. It's not too surprising that the West Coast is seeing higher demand, since many of the video game companies are located there. Employers in Los Angeles placed the highest number of job ads for this talent pool. However, the highest year-over-year growth of these 5 locations was actually seen in Chicago where demand is up more than 460% in August 2012 compared to August 2011. The second highest growth was seen in San Jose, up 156% versus last year.
If hiring demand continues, will the available candidate pool grow, too? Currently, employers are looking at a limited talent supply of potential candidates with gaming experience, creating challenging conditions. Our Hiring Scale™ shows that jobs ads currently remain online for an average of 6.5 weeks – meaning that Recruiters will spend a long time gathering resumes and applications, sourcing candidates, and preparing to interview applicants. Each region will, however, experience a varying degree of difficulty. For example, companies in Birmingham (Alabama) and Nashville (Tennessee) are currently experiencing some of the most challenging overall recruiting conditions. In these 2 areas, competition has emerged as more employers are looking to fill jobs than the local talent supply can support.
Hiring Scale Heat Map for Video Gaming Jobs across the US
In comparison, the Hiring Scale also shows the locations experiencing the least difficulties recruiting this talent are Eugene, Oregon and Houston, Texas. Lower hiring demand in these areas coupled with larger talent supply, means that Recruiters are likely to fill open gaming positions faster or easier than the US average.