There was a lot of hype surrounding the launch of Google+ in June 2011. This social media site was expected to be the next fad. With 250 million users it may seem like Google+ has gone in that direction, but it hasn't picked up steam in the way that some people expected it to. The last time we reported on hiring demand for Google+, there were 86,000 users. Has hiring demand for Google+ skills shot up like usage has?
When we last covered this topic, there were about 100 job ads posted online advertising for Google+ skills. As of August 2012, there are about 360 ads online, a 342% increase compared to the same time last year. Other social media skills like Instagram have surpassed Google+ in hiring demand with over 700 ads. Instagram has 80 million users, much less than Google+, but employers and candidates might detect a bigger buzz around that social media community.
Monthly Ad Volume for Google+ Skills
Most employers looking for Google+ skills are also looking for candidates with knowledge of Search Engine Optimization (SEO), Business Development, Website Development, Android, and Hypertext Markup Language (HTML).
The most commonly advertised titles for Google+ skills are:
- Software Engineer
- International Business Development
- Social Media Specialist
- Senior Software Engineer
- Lead Developer
- Director Software Engineering
- Social Media Editor Com
- Associate Online Editor
- Coordinator Student Activities
- Web Engineer – Front End Development Web Applications
Software Engineer and Web Engineer are the only titles that remain on the list of most advertised titles from December. Now, there are fewer technical positions on this list and more media, community, and sales related occupations, which may demonstrate that more companies are using Google+ for marketing, PR, or sales opportunities.
On average, it is likely to be very difficult to hire candidates with Google+ skills. Since this is a young social media website, there may be fewer available candidates that have actually put this tool to use. New York has the least difficult recruiting conditions, but the environment isn't completely favorable because of the low candidate supply. San Francisco has the largest talent pool, yet hiring circumstances aren't any easier here. In fact, recruiting may be more difficult in this area because of the competition for technical talent in Silicon Valley.
Hiring demand for Google+ skills haven't faded. Will this skill continue to be in-demand as other social media sites rise in popularity?
Try a free trial of WANTED Analytics™ to see what hiring conditions are like in your area for Google+ skills.
Links to this article (1)
September 24, 2012 - www.wantedanalytics.com
Which Social Network Skill is Most In-demand? – Jobs. Trends. Insight.