Customer relationship management (or CRM) continues to be one of the most in-demand skills in job ads in the US. During July, more than 58,000 job ads were available online that required CRM skills, growing 22% since July 2011 and about 56% over the past two years. Does this indicate that organizations are building and using more robust CRM systems to track communications both offline and online, in addition to providing excellent customer service?
Hiring Demand for CRM Skills – 4 Year US Hiring Trend
Technical, sales, and marketing occupations leading demand. It isn't too surprising that these 3 fields most commonly need CRM skills – technical jobs are likely building, programming, and customizing CRM software, where as sales and marketing positions are likely using the program to track and monitor customer service. Positions with the highest demand for CRM in July were Computer Systems Analysts, Computer and Information Systems Managers, Marketing Managers, and Sales Managers.
In addition to customer service skills, the other 5 most commonly required skills in these jobs include:
- Microsoft Office
- Microsoft PowerPoint
- Adobe LifeCycle ES
- Business development
- Project management
As hiring demand continues, the limited talent supply of potential candidates that have CRM knowledge or experience will create challenges for employers. According to our Hiring Scale™, Recruiters across the United States spend an average of 6 weeks advertising jobs and sourcing candidates for these positions. The heat map below shows Hiring Scale difficulties across the US. You can see that most locations are yellow, orange, and red, meaning that they will be more difficult to recruit.
Heat Map of Hiring Scales for CRM Skilled Professionals
Recruiters in Washington, DC are currently experiencing some of the most challenging overall recruiting conditions – as pointed out in the above heat map. Fierce competition has emerged as more employers are looking to fill jobs in this area than the local talent supply can support. Employers in the DC metro area are likely to experience a longer time-to-fill than other areas across the United States. In comparison, the Hiring Scale also shows that the best markets for recruiting these skills are Dalton (Georgia), Olympia (Washington), and Scranton (Pennsylvania). Lower hiring demand in these areas, coupled with larger talent supply, means that Recruiters are likely to fill job openings in as few as 4 weeks.
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