By Abby Lombardi on August 1, 2012 in Advertising/Marketing.

Hiring managers may think that Marketers are everywhere, but Recruiters know that these can be hard-to-fill jobs. So, how can you explain to a hiring manager why it is taking so long to fill that open job?

Not taking into account any specific skill requirements, there were 65,000 jobs seen online during June. That's an 11% increase compared to June of 2011. Hiring demand in 2012 has remained at all time-highs – even higher than before the recession began. First of all, there are more than 9,300 companies that currently have job ads online for Marketing Managers. Some employers have hundreds (literally hundreds) of open jobs right now for Marketers. These employers will have a particularly hard time sourcing enough qualified candidates since they will be competing against other employer and themselves.

Hiring Demand for Marketers – 4 Year History of Job Ads

Demand is spread out across the US. There are some higher than average concentrations of job ads along the East Coast and in the Great Lakes areas. The below heat map shows the top 100 areas for hiring demand in June.

Heat Map of Hiring Demand for Marketing Managers

Just how fierce is the competition? Each city will vary in degree of difficulty. According to our Supply/Demand Ratios, Seattle experienced one of the most difficult conditions for recruiting Marketers in June. There were more than 2,000 postings and yet the talent pool is extremely small. Our Hiring Scale™ confirms that Recruiters in Seattle are likely to spend longer sourcing and interviewing candidates. On average, it takes 6.5 weeks to fill a marketing position in Seattle, longer than the national average.

Hiring Scale for Marketers in Seattle, WA – Hard-to-Fill Location

So, if you are recruiting for a marketing position, what do you do? Finding hidden candidate pools isn't as difficult as you may think. First, you can think about targeting your job ads in some cities that are experiencing better than average conditions. This might mean considering candidates from across the US – especially if they are qualified. The best places to source Marketers in the US are:

1. Hickory, North Carolina
2. Norwich-New London, Connecticut
3. Ogden, Utah
4. Champaign-Urbana, Illinois
5. Memphis, Tennessee

Yes, you may have to relocate a candidate, but if you can reduce your time-to-fill by 2 weeks the Hiring Manager may consider this option. For example, the average posting period of a job ad in Ogden, UT is 4.5 weeks – 2 full weeks shorter than in Seattle! Check out the different Hiring Scales in Ogden (below) and Seattle (above)!

Hiring Scale for Marketers in Ogden, UT – Easy-to-Fill Location

If you need to explain to a hiring manager why a job is hard-to-fill, share this information with them!

What cities do you find Marketers to be hard-to-fill jobs? Let us know in the comments or check out hiring conditions with our free, online Hiring Scale.

Already an Analytics user? Log in and search for the "Marketing Manager"  occupation and any specific skills (like mobile, social media, digital, etc) your job opening requires.

Comments (1)

• Marketing Careers says:

  August 3, 2012 at 4:22 am

  In every business they currently have job ads online for Marketing Managers…….

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