Hiring for social media and social networking skills is still a hot topic. With new social networking sites being started and new ways to leverage these sites for businesses to connect with customers, hiring demand isn't likely to stop. When we started looking at job ads for social media skills, we weren't surprised by the number of job ads or where the jobs were located. What did surprise us, however, are the types of job requiring them and the changes over the past few months.
We'll start off with a review of hiring last month. In June 2012, more than 59,000 job ads were available online that included social media requirements. This is a 65% year-over-year increase in ad volume compared to June 2011. The five cities with the most available ads during June 2012 were New York, Los Angeles, Washington (DC), San Francisco, and Chicago. All 5 of these areas saw year-over-year increases and combine represent about one-third of all social media hiring demand in June.
Hiring Demand for Social Media Skills – 4 Year Hiring Trend
When we started looking at the occupations and job titles that commonly include social media and social networking in their job description or skill requirements, we found some new trends. In the past, we've mostly seen social media required in public relations, marketing, and tech positions. These 3 fields are still the most likely to see social media and social networking skills. However, we are seeing fast growth in sales occupations. Hiring demand for sales representatives with social media skills almost doubled in June 2012 compared to June 2011 – there are 99% more job ads online than last year. The specific job titles that commonly require this skill set reflect this trend too. Sales and customer service related titles represent more than half the list with 6 unique job titles being advertised. It is also interesting that we see the debut of a social media advertising sales job titles on this list.
Here are the 10 most commonly advertised job titles that require social media and social networking skills in candidates:
- Lands End Shop Sales Consultant
- Lands End Sales Leader
- Merchandising Specialist
- Sales Executive to Sell Facebook Presence Lead Generation to Medium Sized Businesses
- Marketing Manager
- Retail Wireless Customer Service Associate
- Social Media Marketing Manager
- Lands End Sales Coordinator
- Real Estate Sales Representative
- Social Media Manager
Our Hiring Scale™ shows that regardless of which occupation or job title you require these skills for, recruiting candidates is likely to be difficult. With increasing demand, Recruiters will see more competition to attract potential candidates and a longer time-to-fill for oped positions. The Hiring Scale shows that Recruiters in San Francisco are currently experiencing some of the greatest difficulties in sourcing applicants. In comparison, Winston-Salem, NC is one of the easiest locations to find these skilled professionals. With an average posting period of just 33 days (or 4.7 weeks), Recruiters in Winston-Salem are likely to fill social media jobs up to one week faster than the national average.
Hiring Scale for Social Media Skills in San Francisco – Hard to Fill Location
Hiring Scale for Social Media Skills in Winston-Salem, NC – Easy to Fill Location
Are you recruiting candidates with social media skills? Find out how hard-t0-fill these jobs will be in your city with the free online Hiring Scale! Tell us where the job is located and we'll show you a Hiring Scale, average salary information, who you are competing with for talent, and where to find candidates.
Already an Analytics user? Log in and search for "social networking sites" and/or "social media marketing" in the skills filter on the Talent Req tab. You can add other skill requirements, like "social media software" or "social network analysis" if your job opening requires these specific skill sets.