By Abby Lombardi on December 8, 2011 in Hiring Demand Indicators, Occupations.

Despite overall ad spend decreasing over the past year, Public Relations agencies reported growth in business and project additional increases next year. We looked at hiring for PR Managers and Specialists over the past 90 days, when Recruiters placed more than 21,000 new online job ads for these skills.  With more than 9,000 organizations recruiting for Public Relations professionals, hiring demand has steadily increased in 2011, now up 10% compared to the same 90-day period in 2010.

Hiring Demand for Public Relations Managers and Specialists – 4 Years

Source: WANTED Analytics

The industries with the highest demand for Public Relations professionals during this 90-day time period  are listed below. Of these five industries, Colleges and Universities placed the most job ads, with more than 1,700 at a 7% year-over-year increase. However, Family Services organizations experienced the highest growth at more than 16%.

1. Colleges and Universities
2. Civic and Social Organizations
3. Family Services
4. Public Relations Agencies
5. Medical and Surgical Hospital

Metropolitan areas with the highest hiring demand for Public Relations Managers and Specialists during this period are also listed below. Of these 10 locations, nine experienced year-over-year gains in hiring demand. Washington, DC was the only area of these that saw a decline from the same 90-day period in 2010. Recruiters in New York placed the most job ads and currently averages the highest salary range. In New York, the average salary for Public Relations Specialists and Managers ranges from $56,750 to $100,000, which is higher than the national average salary range of $45,000 to $80,000

Recruiting conditions for Public Relations professionals are likely to be moderately difficult, with about 9 potential candidates in the workforce for every open job. However, conditions will vary slightly by location, depending on local talent supply. According to the Hiring Scale™, Recruiters sourcing for openings in Chicago are likely to experience the most difficult recruiting conditions of the above cities with the highest volume of job ads. While hiring demand has remained high in Chicago, the talent pool is slightly smaller than average, meaning that Recruiters are likely to compete more heavily to source candidates. In addition, it is likely that Recruiters in the Chicago area will see job ads listed online longer than many of the counterparts nationwide, where the average duration of a job posting is 42 days (or 6 weeks).

Hiring Scale for Public Relations Specialists in Chicago, IL vs. Nationally

Source: WANTED Analytics

Are you sourcing for a PR opening? Find out what recruiting conditions are like in you area and see where talent pools may be located with a free trial of WANTED Analytics™.

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