By Abby Lombardi on December 2, 2011 in Hiring Demand Indicators.

From the FTC's privacy settlement with Facebook to Google+ making business pages available, social media has been a major topic in recent news. These recent announcements and changes are likely to change the way businesses use social media as a strategy to connect with current and potential customers, and employers have not slowed their demand for professionals with social media skills. Hiring for social media skills continues to grow, with almost 9,000 new online job ads for this skill set over the past 30 days – a 48% increase versus the same time period in 2010.

Hiring Demand for Social Media Skills – 4 Years

Below is a list of the 10 occupations that saw the highest volume of job ads with social media experience requirements. Not surprisingly, job ads for marketing and public relations positions most commonly include these skill requirements. It also seems that sales professionals are more frequently being required to connect with their customers online. The volume of job ads for Sales Representatives of Services and Financial Services saw the largest year-over-year growth of the below list.

Occupation	Volume of Job Ads	% Change vs. 2010
Marketing Managers	1,561	+0.3%
Public Relations Specialists	1,014	+16.3%
Sales Representatives, Services	954	+1,734.6%
Web Developers	835	+21.7%
Public Relations Managers	539	+43.7%
Advertising Sales Agents	362	+122.1%
Market Research Analysts	351	+7.7%
Personnel Recruiters	282	+65.9%
Sales Agents, Financial Services	273	+13,550.0%
Computer Software Engineers, Applications	255	+32.8%

We used our Hiring Scale™ to look at the locations that are currently experiencing the easiest recruiting conditions for each of these 10 occupations. If you're sourcing for candidates with social media experience, try looking for potential candidates in these areas since the talent supply is larger in relation to the hiring demand.

Hiring Scale for Marketing Managers with Social Media Skills – Dayton, Ohio

Hiring Scale for Public Relations Specialists with Social Media Skills – Denver, Colorado

Hiring Scale for Sales Representatives, Services with Social Media Skills – Portland, Oregon

Hiring Scale for Web Developers with Social Media Skills – Jacksonville, Florida

Hiring Scale for Public Relations Managers with Social Media Skills – Detroit, Michigan

Hiring Scale for Advertising Sales Agents with Social Media Skills – Denver, Colorado

Hiring Scale for Market Research Analysts with Social Media Skills – Stamford, Connecticut

Hiring Scale for Personnel Recruiters with Social Media Skills – Cleveland, Ohio

Hiring Scale for Sales Agents, Financial Services with Social Media Skills – Omaha, Nebraska

Hiring Scale for Computer Software Engineers, Applications with Social Media Skills – Atlanta, Georgia

Are you recruiting for social media skills for these or any other occupation? Sign up for a free trial of WANTED Analytics™ to see how recruiting conditions compare in your area, find hidden candidate pools, and fill openings faster.

Links to this article (3)

• December 2, 2011 - gograduates.com
  Social Media A Manner To Boost Your Occupation Opportunity
  
• December 3, 2011 - webtechpulse.com
  Demand for Social Media Skills Still Growing – Jobs. Trends. Insight. | Web Tech News
  
• December 14, 2011 - www.wantedanalytics.com
  Demand for Recruiters with Social Media Experience Growing – Jobs. Trends. Insight.
  

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