Employers are looking for more and more talent to help them develop or leverage social media tools as part of their marketing outreach, brand engagement, customer service, and recruiting efforts. Over the past 60 days, employers and staffing agencies posted more than 21,200 new online job ads containing the keywords "social media". This is a 16% increase over the previous 60 day period.
Despite the increasing demand, these positions are not, on average, particularly difficult to fill. For example, 3 of the top 10 positions seeking talent with social media skills are positions that are some of the most difficult to fill nationwide: Marketing Managers, Web Developers, and Software Applications Engineers. However, in the metro market with the highest demand for social media skills, New York City, our Hiring Scale™ metrics show these occupations as only somewhat difficult to fill. Perhaps the size of the talent pool with social media skills is increasing faster than the current demand, as employees seek to stay competitive and up to date on new skills.
Hiring Scale Metrics for Social Media Skills — New York City:
Nearly all of the top 10 occupations requiring social media skills showed strong growth over the past 60 days in comparison to the 60 days prior. The distribution of occupations needing social media skills gives some insight into how companies are using these tools. Marketing and PR are strongly represented, and it is clear that employers are expecting recruiters to add social media recruiting to their arsenal. Web developers and applications engineers are key components in developing and maintaining these platforms. Perhaps Executive Secretaries and Administrative Assistants are taking on some responsibility for executives' social media presences.
Top 10 Occupations by Hiring Demand — Social Media — Past 60 Days vs Prior 60 Days:
More than 25% of these positions posted continue to be contract, part-time or internships, as employers ease into the sometimes confusing realm of social media before committing to full-time hires.
Job Ad Breakdown by Job Type: