Is Canada Hiring Social Media Savvy Professionals?

We all know social media skills are in demand. We usually comment on the hiring trends in the US, but today we thought it would be interesting to look at hiring activity in Canada. Over the past 90 days, there have been more than 8,600 job ads posted online across Canada for social media professionals. About 1,700 companies have advertised social media jobs, with direct employers accounting for 94% of demand. Staffing firms and recruiting agencies only represented about 6% of all the job ads being advertised online. The Toronto metro area saw the most job postings for social media skilled professionals, with almost 3,000 listings. Other in-demand areas included Vancouver, Calgary, Montréal, and Edmonton.

Cities in Canada with most Job Ads for Social Media Professionals - Past 90 Days

Canadian Cities with most demand for Social Media Professionals
Source: WANTED Analytics

As you would expect, marketing and advertising occupations most commonly require social media skills. Other in-demand occupational fields include web designers and developers, public relations and communications, business development and market research, and social workers. Below are the job titles that are most commonly include social media requirements for jobs in Canada:

  1. Marketing Coordinator
  2. Marketing Manager
  3. Marketing Communications Manager
  4. Marketing Director
  5. Communications Coordinator
  6. Communications Manager
  7. Communications Specialists
  8. Web Developer
  9. Communications Officer
  10. Administrative Assistant
Also, we wanted to take a look at the skills that are most commonly required by employers in social media job ads. Below are the 10 tools, technologies, and skills that are mentioned in ads:
  • Detail oriented
  • Microsoft Office
  • Self-starting/Self-motivated
  • Oral and written communication skills
  • Project management
  • Problem solving
  • Microsoft PowerPoint
  • Organizational skills
  • Search engine optimization (SEO)
  • Time management
Are you sourcing for social media professionals in Canada? Find out how in-demand they are in your local province or city with a free trial of WANTED Analytics!

Already an Analytics user in Canada? Log in and search for "social media". If relevant, add a NOC or location. Don't forget that you can also generate a Talent Sourcing Report to share with HR teams and partners!