Hiring Demand for Marketers Grows - And Makes Recruiting Difficult

Hiring demand for marketing professionals continues to remain strong. Over the past 30 days, more than 56,000 job ads were available online for Marketers. Despite declining over the past few months of 2012 (likely a seasonal trend), the volume of ads was up 14% compared to the same 30-day period last year. In addition, the number of employers or staffing firms grew 7% versus last year. Some people may think that Marketers will be a relatively easy-to-fill job. However, this growing demand by more companies will cause employers and recruiters to compete more fiercely to attract potential candidates. To help you with your recruiting strategy, we thought we would examine recent trends in hiring demand for marketing professionals. Recruiters - be sure to share this information with hiring managers or other recruiting professionals that need more data on this demand.

Hiring Demand for Marketing Professionals in the US

Hiring Demand for Marketing Professionals in the US
Source: WANTED Analytics

First, we wanted to share the most in-demand skills in job ads for Marketers. Since there is a wide range of skills - from product marketing skills to strong oral and written skills to analytical skills - it's likely to that Recruiters will face challenges finding a potential candidate that meets all their requirements.

  1. Product development/management
  2. Project management
  3. Business development
  4. Microsoft PowerPoint
  5. Oral and written communication skills
  6. Detail oriented
  7. Self-starting/self-motivated
  8. Microsoft Office
  9. Product marketing
  10. Analytical skills
The average posting period (the number of calendar days that a marketing job ad is online) is 42 days - or 6 weeks. This doesn't necessarily mean that a job is filled in 6 weeks on average, but just that the ad is available for applicants. It's likely that it will actually take longer to complete the application and interview process, negotiate hiring terms, and have the new employee start their position. However, there are some locations that are currently experiencing a shorter posting period. Two cities that are currently seeing the shortest posting period in the US are Charleston, West Viriginia and Bismarck, North Dakota. In both of these areas, job ads remain online for just 20 days on average (about 3 weeks) - half the time seen across the country. In comparison, some of the cities currently seeing the longest posting period are Waterloo-Cedar Falls, Iowa and Corvallis, Oregon. In these 2 areas, job ads remain posted online for over 80 days on average - that's almost 11.5 weeks!

Average Posting Periods for Marketing Jobs in Major Metropolitan Areas

Average posting period for Marketing jobs in the US
Source: WANTED Analytics

Our Hiring Scale ranks Marketing Managers as a 91, out of 99, depicting that these positions will be hard-to-fill. Below, we shared the 3 cities currently experiencing the best and worst conditions for sourcing this talent.

3 Locations with the Least Difficult Recruiting Conditions for Marketing Managers 3 Locations with the Most Difficult Recruiting Conditions for Marketing Managers
  1. Lakeland, Florida
  2. Spartanburg, South Carolina
  3. Eugene-Springfield, Oregon
  1. Columbia, Missouri
  2. Fayetteville, Arkansas
  3. Seattle, Washington
Recruiters that are struggling to fill marketing positions and experiencing a longer time-to-fill may want to consider sourcing candidates in the 3 cities above. While Corvallis, Oregon has a long posting period, the nearby metro area of Eugene is one of the best places to find this talent.

Are you hiring for marketing professionals? Find out what the Hiring Scale score is in your city with a free trial of WANTED Analytics!

Already an Analytics user? Log in and search for the "Marketing Managers" occupation and select your metro area, or copy/paste one of your job reqs into the Search Wizard. Don't forget to generate a Talent Sourcing Report to share with hiring managers and HR partners as you develop a recruiting strategy.