Did Super Bowl Advertisers Ramp Up Hiring for Ad Talent?

Super Bowl XLVII is this Sunday and many people are anxiously awaiting the best part - the commercials! We thought it would be interesting to take a look at companies slated to have commercials during the game to see if they've been ramping up hiring demand for advertising talent.

Here is a list of some companies that bought space:

  • Anheuser-Busch
  • Cars.com
  • Doritos (Pepsi Co)
  • GoDaddy.com
  • Lincoln (Ford Motor)
  • Milk Processor Education Program
  • PepsiCo
  • Skechers
  • Tide (Proctor & Gamble)
  • Volkswagen
  • Audi
  • Chrysler
  • e-Trade
  • Hyundai
  • M&M's (Mars)
  • Oreo (Mondelez International)
  • RIM
  • SodaStream International
  • Toyota
  • Walt Disney
  • Axe (Unilever)
  • Coca-Cola
  • Gildan Activewear
  • Kia
  • Mercedez-Benz
  • Paramount Pictures
  • Samsung
  • Taco Bell (Yum! Brands)
  • Universal Pictures
  • Wonderful Pistachios (Roll International)
Of the above 30 companies, we found 18 that have advertised for advertising positions online in the past 120 days.  Some companies may not have hired new advertising professionals because many use an advertising agency to develop and produce their ads, or they already have the internal talent to create their ads for the Super Bowl. Many of the companies saw year-over-year declines in hiring, when compared to the same 120-day time period last year. 5 companies, however, experienced higher demand this year than last.

Hiring Demand at Super Bowl Advertisers
Source: WANTED Analytics

It's not surprising that many of the jobs are located in the NY metro area. New York City typically sees high volumes of advertising related job ads. Other cities seeing increases included Detroit, Los Angeles, Chicago, and San Jose. With several auto manufacturers slotted for commercials, it's likely increased hiring demand in Detroit makes sense.

Hiring Demand by Metro Area
Source: WANTED Analytics

For a review of hiring demand by last year's Super Bowl advertisers, check out our blog from 2012 Hiring Demand by Companies Advertising during the Super Bowl.

Are you recruiting for advertising jobs? Find out how what demand is like in your city and see who you'll compete with to attract talent with a free trial of WANTED Analytics.

Already an Analytics user? Log in and search for "Advertising" occupations in your local area. To compare yourself with one of the above companies, just add the employer filter. Don't forget to share these hiring trends with hiring managers so you can develop the most efficient recruiting strategy!